Bangkok--26 Nov--Valentino Rudy To usher in the New Year, the world leading Gentleman’s fashion label Valentino Rudy is announcing its plan to shake up the fashion industry with its cutting edge technological break through. The company will be the first to produce their clothing using specially harvested ‘silk protein’ which is both environmentally friendly as well as surpassing the comfort level of tradition materials. The newest collection is estimated to increase sales by 25 — 30 percent, a very impressive figure in this highly competitive industry. With its utmost concern for comfort and willingness to surpass international standards, Valentino Rudy is set to take the globe by storm. Khun ”PATCHARAWAN BOONNAMSAP Executive Director Cassardi International Co Ltd ” has announced that the potential growth in the men’s fashion industry is more than any one could have expected. Men are now much more fashion conscious than in the past which is propelling the growth of the industry exponentially. At the same time, the level of competition in the industry is also rising which is why Valentino Rudy has decided in using cutting edge technology and design to separate them from the rest of the competition. The latest technological development from Valentino Rudy is the incorporation of “Silk Protein” in its production line. Silk Protein has been synthesized from natural fibers and has the ability to make the clothing material much softer and more comfortable. This cutting age material will be used at the end of the manufacturing process which is also called “top finish”. The product is a vital ingredient for the manufacturing process and it is patented in Germany under the name of Nouwell SPA. To welcome this new product in the fashion industry, Valentino Rudy is set to launch a set of new collection which includes the Winter Look, Trendy Suit Look, Business Style, and the Party Wedding Look. All of the collections will include tapered dress shirts to give the customers the slim ‘Italian’ look. Success by winning the hearts of the consumers The company’s policy has always been to cater to the needs of the consumers and through customer feedback. To the company, the customer comes first which is why at the heart of every collection is the customers. The latest research has concluded that with the exception of the quality of design, the consumers in Thailand now also want the highest level of comfort in the cloth that they buy. This is the main reason that the company has put so much effort in its research and development to create the perfect material for its customers. It has always been the company’s policy to produce the most comfortable clothing line as well as keeping the highest quality in design and production. Using technological innovation such as silk protein to boost sales Khun “Khun ”PATCHARAWAN BOONNAMSAP ” has also announced that the quality of the raw material used within the company’s collections is the main goal in developing future products. The company already utilizes high quality materials such as silk protein as well as high craftsmanship in its production line to cater to the need of the new global market. What sets Valentino Rudy apart from its competition is its desire for innovation and originality while at the same time using natural materials without harming the environment. With the recent innovation of Silk Protein in Thailand, the company has succeeded in proving that it is one of the leading clothing manufacturers in the world. The company is also assured that this new innovation will bring satisfaction to its customers and meeting all their needs and requirements. It expects the consumers to respond very favorably to its new collections, especially those living in Thailand because of the warm climate. With this in mind, if the customers would like to experience the difference for themselves, it will be possible with the announcement of a fashion show featuring this new collection. Valentino Rudy has also formed a partnership with CHT, the producers of the silk protein from Germany as well as the Mall Group to showcase its collection and to advertise to the general public. It has come to conclusion that the growth of the industry will continue to rise every year, especially in the working class where there is a large need for quality, innovative designs and personal choices. The new trend that is growing within the consumer market is the need for slim fit clothing deigns. This is why Valentino Rudy has designed their cloth to taper to the bodies of the buyers creating the Italian look. The cut of the cloth is incredibly important but also as important is the choices in colors that will suit every individuals tastes. To give each customer a personalized feeling, Valentino Rudy has also diversified their designs so that each buyer can choose according to his personal need and to be different from everyone else. Preparing showrooms in major cities worldwide Even though the Thai economy has been slowing this past year, Valentino Rudy has moved forward by using different marketing strategies to stimulate the buyers which resulted in an increase of 15 percent of growth over the past year. The heart of the company’s policy has always been to see the fashion trend ahead of the competitor becoming the trend setters for the industry. The company’s strategy in 2008 is to increase its window of distribution to different stores around the country, focusing on major cities such as Phuket, Pattaya, Had Yai, and Changmai. The company has predicted that with its launch of the new collection using silk protein, sales will increase by 25 to 30 percent. It has also been planned that 10 percent of sales will be spent on the company’s marketing.Showcasing the new innovation Mr. Kurt Willner, General manger of CHT has said that Nouwell SPA will give clothing materials a higher comfort level, a smoother surface, and a slight shine. The difference is that normal materials will cause greater discomfort to the consumers with its rough surfaces. This new innovation will give the consumers a greater sense of comfort when worn and will be part of the company’s wellness-lifestyle campaign. “It has been known for a number of years now that Silk Protein has many benefits for the skin and has been a vital ingredient in many skincare products already. It has the quality to moisturize the skin as well as tightening the skin to give it a youthful appearance. It has also been known to reduce the amount of wrinkles and bringing back a sense of youth to the users” says Willner.Valentino Rudy, a leader in fashion and quality Valentino Rudy has been established for over 19 years with Italy being its birthplace. Presently, it is one of the leading brands around the world and in the past 3 years, it has also entered the ladies clothing market to maximize the company’s potential and growing clientele. The company product range includes all types of men’s clothing such as short sleeve shirts, long sleeve shirts, suits, and all types of jean products. It has also cornered the accessory market with men’s products such as neckties and cufflinks. At the moment, 90 percent of the company’s product is gentlemen’s wear with 10 percent being woman’s wear. With its enormous experience in marketing and branding, Casardi International are already managing brands in Thailand such as Pierre Cardin, Austin Reed, John Langford, Luigi Batani, Alain Delon, Ungaro, Savile Row, Van Huesen, Valentino Rudy, Ferud, Carino, Santa Barbera, and Andrew Brow. Valentino Rudy is a brand that Casardi has managed in Thailand for over 10 years with sales increasing 15-20 percent per year since operations started. Valentino Rudy is a brand that has been accepted very well in Thailand and internationally and has the goal to produce fashion collections for every segment in the market. Its main focus is on design, comfort, and personalization. Presently Valentino Rudy has over 30 stores all over Thailand, 90 percent of which are located in shopping malls and 10 percent in boutique stores. The customer base is largely Thai with 70 percent of the market share and 30 percent being international buyers. Valentino Rudy is also distributed internationally to most ASEAN countries as well as opening a new market in China. Contact for Information Jeeranan Limpapas 081-8508837 / jeeda_pr@hotmail.com