Bangkok--26 Nov--Branded The Agency American Express (Thai) Co., Ltd., along with Central Pattana PCL (CPN), Central Retail Corporation Co., Ltd (CRC), and Millennium Auto Co., Ltd. today announced the launch the latest campaign, ‘Seasons of Joy from American Express’ — the ever biggest credit card campaign at Central Department store, to stimulate consumer spending during the upcoming festive season. This campaign will begin on November 29th, 2007 and will last until March 2nd, 2008. American Express Cardmembers will receive special savings at CentralWorld, Central Plaza and all branches of Central Department Store, and can also earn a chance to win a BMW 7-Series car. This new 3 month-long campaign will offer exclusive special privileges to all American Express Cardmembers on purchases at all Central Department stores, Zen, Marks & Spencer and HomeWorks. American Express Cardmembers will receive a 3% on-top saving on sales items purchased on weekdays, and receive a 5% on-top saving on sales items purchased on weekends. This latest promotion will also entitle American Express Cardmembers to get special discounts of up to 50% at CentralWorld and Central Plazas at participating merchants. Likewise, with every 1,000 Baht spent, Cardmembers will have a chance to win a BMW 730Li in a lucky draw from Millennium Auto. With every 1,000 Baht spent during the campaign at CentralWorld, Central Plaza and all branches of Central Department Store, Cardmembers Mr. Christopher Paul - Vice President, Merchant Services International and Consumer Card, American Express (Thai) Co., Ltd. said, “American Express is delighted to join forces with Central Pattana PCL, Central Retail Corporation and Millennium Auto to launch this exciting campaign to celebrate the coming festive season. This new campaign reflects the close relationship that we enjoy with our three partners. During this 3 month-long promotion, we strongly believe that this collaboration will deliver a wide range of outstanding benefits and expect to receive a great response from our Cardmembers. Equally importantly, we are delighted that this 3- month campaign is the biggest and longest-period credit card campaign that all alliances ever joined with any credit card companies” Ms. Piyawan Leelasompop - Vice President Marketing Central Department Store said, “Central Department Store is launching the ‘Central Let’s Celebrate 2008’ campaign to celebrate the coming festive season. This campaign includes a variety of activities, such as displaying 6 photos of His Majesty the King on the fa?ade of the department store, as well as the opening event, which includes the annual lighting of our beautiful decorations at Central Chidlom. Also, we will offer entertainment events such as a unique balloon light and sound show by the world famous ‘Herbert’s Dream’ show from France, which will perform for the first time in Thailand for 2 days only.” Ms. Leelasompop further stated that, “We will organize a special concert series by Mai Chareonpura and Marsha Wattanapanich on November 30th 2007, while a concert by Jennifer Kim, Boy (Trai Bhumrat) and the band Friday will be held on December 1st, 2007. Along with these concerts, we will offer a special midnight sale. Most importantly, we have an impeccable partner in American Express who will be offering 3% savings on top of any discounts on items purchased on weekdays, and 5% savings on top of any discounts on items purchased on weekends from November 29th, 2007 to March 2nd, 2008.” Dr. Nattakit Tangpoonsintana - Executive Vice President-Marketing, Central Pattana Public Company Limited said, “CPN is delighted to ally with American Express, a truly extraordinary partner, to launch this campaign during this year’s festive season. CPN will offer many promotions and privileges to customers at Central World, Central Plaza and all Central Department Stores. We are very confident that the campaign will satisfy the full range of our customers and will greatly stimulate spending and increase customer satisfaction. For more information, please contact: For media inquiries only, please contact: Peera Pomkaew Thanaskornsorn Yutthanaphoom American Express (Thai) Co., Ltd. Neeranart Pausawasdi Public Affairs & Communications Executive Branded The Agency Tel. 02-273-5019 Tel. 02-650-9090 Fax. 02-650-9260 E-mail: [email protected] E-mail: [email protected] [email protected]