Bangkok--27 Nov--Ogilvy Public Relations Worldwide Ford has revealed more about its vision for a new global small car family - with the second Verve Concept — a four-door notchback — being unveiled during the 5th Guangzhou International Automobile Exhibition. This dynamic Ford Verve Concept four-door notchback has been the star of the annual Show, and the fact that Ford staged its global reveal at Guangzhou signals the importance of Asia in Ford’s global plans. Sporty and coupe-like, the Verve Concept notchback provides a very clear vision about Ford’s future small car design direction. The three-door hatchback Verve Concept was a star of the recent Frankfurt Motor Show in Europe, and it too is also under the spotlight at Guangzhou. “With this new four-door Verve Concept, the picture of Ford's big plans for the small-car segment is becoming clearer,” said Phil Spender, Chief Operation Officer of Ford Motor China. “Our future small car is being developed as a global car. It will be designed in Europe, engineered in Germany and manufactured globally. These two Verve Concepts demonstrate how confident Ford is in its direction and its appeal to consumers here in Asia.” Ford’s European design team created the Verve Concepts, which successfully apply Ford's kinetic design philosophy for the first time to a small car. The two Verve Concepts clearly display a European flair and premium touches not expected in this segment. The latest Verve Concept builds on the very distinctive look of its hatchback sibling. These two concept vehicles share strong front-end graphics that are now becoming recognized as the bold, new face of Ford. The notchback body form of the new concept family is linked with the hatchback through the use of form language composed of dynamic lines and full surfaces — the signature of kinetic design. The notchback displays a sleek, pillarless side window profile providing a bold graphic statement, along with strongly defined wheel arches that communicate tension and muscularity. Its dramatic C-pillar shape contributes to this feeling of dynamism. As any top fashion model on the catwalk, Guangzhou’s new Verve Concept is dressed well. From its seductive colour to the smallest detail, Verve Concept evokes an air of premium quality not usually found in the small-car segment. Ford will unveil the third and last Verve Concept in January at the North American International Auto Show in Detroit. Once all have been revealed, the trilogy of Verve concept cars will provide an advanced indication of Ford’s design vision well in advance of the production models. About Ford Motor Company Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 260,000 employees and about 100 plants worldwide, the company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo, and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.co.th .