Bangkok--28 Nov--Ogilvy Public Relations Worldwide Experience the Award-winning Bioethanol S60 E85 Racer And the Debut of “All-New Volvo S80 D5” & "New Volvo S60 D5" Volvo reinforces its leadership as a carmaker brand that truly cares for the environment through a series of luxurious cars with exceptional yet environmentally friendly performance showcasing in “The 24th Thailand International Motor Expo 2007”. This year’s highlights start with the astonishing success of Volvo’s Bioethanol E85 S60 racer that just grasped the silver medal from the STCC (Swedish Touring Car Championship) in Sweden as the first ever race car running on a mix of 85% ethanol and 15% benzene recently followed by the debut of two much-awaited cars featured Volvo's lightweight aluminium fuel-efficient hi-performance "D5" diesel engine, the All-New Volvo S80 D5 and new Volvo S60 D5. Mr. Paul Stokes, President of Volvo Car (Thailand) Ltd, said “With environment as one our core values for over 80 years, Volvo has prepared a series of prestigious cars that not only continue to offer our legendary world-class safety innovations but exceptional yet environmentally friendly performance to showcase that taking responsibility for the environment can be exciting in the Motor Expo this year, a year in which Volvo celebrates our 80th anniversary.” Volvo will simply put greener vehicle on the map for Thai consumers’ by bringing the Championship Silver Medal winning “Volvo E85 S60 Racer” from the Swedish Touring Car Championship in for the first and only time here in Thailand, along with the Race Team Management. “Everyone who comes to the Volvo booth will have a chance to experience that a truly high performance, race proven vehicle need not be so harmful to the environment. And for one more surprise, the championship Volvo Green Race Team Race Driver himself, “Robert Dahlgren” will be here on press and the first public day. Also, for some selected VIP Volvo Customers, a chance to ride with Robert and an experience of a professional driving demonstration will be conducted the day before the show at an exclusive track experience day,” added Paul. Alexander Murdzevski Schedvin, Motor Sports Manager from Volvo Cars Sweden, said “We are very delighted to bring our driver as well as our racer, the Volvo E85 S60, that has just brought us STCC victory, to show in Thailand this year. I hope that all Thai people can see that this bioethanol-powered vehicle can give as much performance as a normal benzene-powered car. And, as this race car will be shown throughout the Motor Expo event, it will be a great opportunity to encourage Thai consumers to aware more and more of environment conservation.” "It also clearly demonstrates Volvo's commitment to supporting the Thai Government’s policy in seeking practical alternatives solutions to a reliance on imported fossil fuels by looking toward home-grown gasohol/ethanol biofuels in accordance with His Majesty's "Sufficient Economy" concept," added Paul Stokes. And after Volvo launched “the All-New Volvo S80” in spectacular headline-grabbing style only a month ago, receiving a huge response from media and customers proven by sales for 65 units since the launch (well on the way to the targeted 100 for 2007). Many of them have also been eagerly asking whether Volvo will launch the diesel engine of this model or any other model soon or not. Paul added that “This event will be a great opportunity for us to debut another two highlights — the recently launched luxurious all-new Volvo S80 D5 and the executive sports sedan Volvo S60 D5 — Volvo’s latest products to receive the proven fuel-efficient and lightweight aluminium hi-performance diesel engine to complete our diesel line-up across the entire model range.” Volvo also prepares benzene-powered vehicles for the event — the seductively sexy retractable hard-top coupe/convertible “Volvo C70 2.4i” in an alluring new colour called "Ember Black" and, of course the world's definitive multi-purpose family Sportswagon, the “Volvo V70T” which, together with the S60 T is offered with a special "Spirit of 24" promotion to celebrate Thailand's hosting and Volvo's selection as the exclusive Official Car of the 24th South East Asian (SEA) Games 2007, which start on December 6. "All sport is a celebration of human spirit and achievement", said Paul Stokes, "and our sponsorship as the exclusive Official Car of the 24th SEA Games 2007, is a celebration of life, fitting with our philosophy of "Volvo. For Life" We are very proud to be able to support Thailand in this way." Paul concluded.STOP PRESS - Special Offer for Motor Expo period! Customers who purchase a “Volvo S60T” and “Volvo V70T/D5” at the event, can celebrate Thailand's hosting of the 24th SEA Games 2007, with Volvo special offer "Spirit of 24". You can choose from a package including 24% down payment, 0% interest and free first-class insurance throughout 24 months, or an easy ownership plan to drive away your new Volvo from only THB24,xxx/month. This campaign is specially offered only in the “24th Bangkok International Motor Expo 2007” from November 29 to December 10, 2007.Information: - Volvo Car Corporation is a wholly owned subsidiary of Ford Motor Company, managed under the luxury brand division of Ford known as the Premier Automotive Group (PAG), and is headquartered in Gothenburg Sweden. - PAG, an operating division of Ford Motor Company, includes the luxury brands of Volvo, Jaguar, and Land Rover. - Volvo Cars has been present in Thailand since 1962, firstly through an independent importer/distributor, and then through a wholly owned National Sales Company, Volvo Car (Thailand) Ltd., since 1971, taking over distribution from SMC in 1999. VCT now employs some 35 people. - A local assembly (CKD) factory, Thai Swedish Assemblies (TSA) was established in 1976 and today builds the globally successful Volvo XC90, All-New Volvo S80, Volvo S60 and Volvo V70 models in Thailand, employing some 300 people. Volvo Cars also offer the spectacular all-new Volvo C70 retractable hard-top coupe/convertible as a fully imported sports car. - Volvo is represented in retailing by 12 authorised dealers operating 14 outlets, nationwide. Seven in the Bangkok metropolitan area and seven in up-country locations as follows, Wearnes (with locations in Hua Mark and Lad Phrao), SMC Motors (with locations in Sukhumvit 22 and Silom) Gothenburg Automobiles, Srinakarin; Viking Motors, Charoennakorn; Scandinavian Auto, Ramindra; and Chiang Mai Sweden Motor, Chiang Mai; Nitiboon Sales and Services, Pitsanuloke; Khon Kaen CharoenSri, Khon Kaen; Thepnakorn Car, Nakornrajasrima; Nakornpathom Motor, Nakornpathom; SMC Motors; Chon Buri and Hat Yai Auto; Hat Yai. For more information on Volvo Cars' products and services, please refer to www.volvocars.co.th, or contact your nearest authorised dealer. For free video content please go to www.media.volvocars.com and click on 'Broadcast Room' to preview and request video. If you haven’t already used this site, please take a moment to register. Once your registration is approved, you can order broadcast-standard video digitally or by tape. Registration and video is free to the media. Contacts: Khun Waralee Bunnag Senior Communications Manager Ogilvy Public Relations Worldwide Tel: +66-2-205-6627 Mobile: +66-81-643-1117 Email: [email protected] Khun Surasa Khlai-Aksorn Communications Manager Ogilvy Public Relations Worldwide Tel: +66-2-205-6626 Mobile: +66-81-638-3862 Fax: +66-2-205-6686 Email: [email protected] Khun Chantana Vatanaromya Vice President, Marketing Volvo Car (Thailand) Ltd. Tel: +66-2-319-9820 Fax: +66-2-719-9451 Email: [email protected] Khun Nuttha Jittrakorn Marketing Administrative Officer Volvo Car (Thailand) Ltd. Tel: +66-2-319-9820 Fax: +66-2-719-9451 Email: [email protected]