Bangkok--28 Nov--Central Patana CentralPlaza Gift Wonderland and CentralWorld-The World of Happiness campaigns are expected to pull 40% more customers into the shopping centres and raise shops’ year-end sales volume by 30% Joining American Express to give away a BMW 730Li worth 6.7 million baht for lucky American Express card holder Customers have a chance to win other fabulous prizes, including a trip to Disney World in the USA! Central Patana (Public) Company Limited (CPN), a leading retail property developer in Thailand, announced that the company was investing over 250 million baht in the CentralPlaza Gift Wonderland and CentralWorld-The World of Happiness end-of-the-year sales promotion campaigns from 29 November 2007 to 13 January 2008. The sales campaigns are expected to increase the number of shoppers by 40% during the festive season. This year American Express is CPN’s major partner in the campaign. They are giving away a BMW 730Li worth 6.7 million baht as the grand prize for the lucky American Express cardholder. There are also many other fantastic prizes including trips to Disney World in USA. Dr. Nattakit Tangpoonsinthana, Executive Vice President - Marketing at CPN, said, “CPN is pouring over 250 million baht into these end-of-the-year campaigns for our shoppers because we want to give something back to all the customers who have supported us all year. We want them to thoroughly enjoy their holiday shopping with us. The spending climate is better now than at the beginning of the year. We expect that the economy will continue to get better after the elections. CPN’s goal is that the CentralPlaza Gift Wonderland and CentralWorld - The World of Happiness campaigns will help increase the number of shoppers at our centers by about 40% and increase sales of shops in the centers during the holiday season by over 30%” The CentralPlaza Gift Wonderland and CentralWorld-The World of Happiness campaigns run from 29 November 2007 to 13 January 2008. For every 500 baht you spend at any branch of Central Plaza and every 1,500 baht you spend at Central World, you will get one sweepstakes ticket to enter the prize draw. The grand prize is a package tour to Disney World in the USA for two worth 80,000 baht. A total of 29 tours will be given away: 20 prizes at Central World (40 seats) and nine prizes at Central Plaza branches (18 seats) for a total value of over 5.3 million baht (the prize drawings for Central Plaza and Central World will be separated). Everyone who gets an entry ticket will also have a chance to win many other prizes including a home theatre system, mobile phones, digital cameras, iPods and MP3 players. CPN is also joining American Express to give special privileges to American Express card holders who shop at CentralPlaza or CentralWorld. Holders of Centurion American Express cards, Platinum American Express cards, and Platinum Thai Airways American Express cards will get five sweepstakes tickets for every 500 baht they spend at Central Plaza. Holders of other kinds of American Express cards will get three tickets for every 500 baht they spend at any branch of Central Plaza, or every 1,500 baht they spend on their cards at Central World. What’s more, for every 1,000 baht they spend on their cards at Central World, Central Plaza and all other Central shopping centre branches from 29 November 2007 to 2 March 2008, American Express cardholders will get a chance to win a BMW 730Li worth 6.7 million baht. Mr. Kuntol Boonkrajang, Vice President, Marketing-CentralPlaza, added, “Customers who shop at any branch of Central Plaza also have the chance to join in the My Gift…My Style lucky draw to win one of five excellent New Years gifts chosen by five stellar celebrities. Just send in an SMS with the code number of the gift you like best (CPZ 1 to CPZ 5) to 4850721. A total of 25 prizes will be given away, worth 422,400 baht.” These are the prizes in the “My Gift…My Style” promotion that you can SMS for: CPZ 1 is a two-night stay at Centara Karon Resort Hotel in Phuket (five prizes from Nut Thephusadin Na Ayudhaya); CPZ 2 is an Adidas sports equipment gift set (five prizes from Veer-Sukolwat); CPZ 3 is a cosmetics kit and Laura Mercier make up technique lesson (five prizes from VJ Ja-Nuttaweeranuch Tongmee); CPZ 4 is a Samsung Slim Fit 29-inch TV (five prizes from Paeng-Kwankhao Sawetwimol); and CPZ 5 is a Nokia N93 mobile phone and iPod Shuffle music player (five prizes from Ta-Warit Thipgomut). Kantaphon Phanitrat, Vice President, Marketing-CentralWorld, said, “When shopping at Central World, for every 1,500 baht they spend, in addition to the sweepstakes ticket, shoppers will also receive discounts coupons and special offers from over 100 shops in CentralWorld. The shops are also participating in the CentralWorld Christmas Sale during 17-25 December offering discounts of up to 70%. Moreover, CentralWorld will be open for shoppers until midnight during 21-23 December. During the festive seasons, CentralWorld, which is the Bangkok Lifestyle Landmark, will be holding numerous special activities with a variety of business partners in order to help our customers celebrate this joyous season.” Dr. Nattakit Tangpoonsinthana said, “To make the CentralPlaza Gift Wonderland and CentralWorld-The World of Happiness campaigns even more exciting, CPN has organized activities under the “Disney” theme at all of our ten shopping centers. Together with our partner, Fun Characters International (Thailand), we are setting up a magical Disney fairy tale world at nine CentralPlaza branches and CentralWorld. There will be fun and joy for the whole family when they feel like they are stepping into one of their favourite Disney tales. Many talented celebrities will be appearing to entertain our shoppers during this festive season.” The “Disney” activities held at the CentralPlaza and CentralWorld comprise: - Disney Fairies at CentralPlaza Ladprao; on 27 November you can meet Poo-Praiya, transforming herself into the charming Tinkerbell - Beauty & the Beast at CentralPlaza Rama 3; on 29 November Tai-Nattapol will play the part of the Beast/Prince Charming and Yard-Yardthip Ratchapal will be the Beauty. - Little Mermaid at CentralPlaza Chiang Mai Airport; on 3 December don’t miss the chance to see Korean heartthrob Lee Jun Ki light up the Christmas tree - Sleeping Beauty at CentralPlaza Ramindra; witness the story of true love between Prince Charming Mike Kingpayom and Sleeping Beauty, Looktarn-Alisa on 7 December - Cinderella at CentralPlaza Rama 2, help Prince Charming Uan-Rangsit find the true owner of the glass slipper on 13 December. Will it be Kwan-Usamanee, Tangmo-Pattaratida and Jeny Tienposuwan. See a diamond decorated glass slipper from Diamond Lover worth millions of baht. - Snow White & the Seven Dwarfs at CentralPlaza Bangna; Prince Charming will be played by Aum-Atichart, and Snow White will be played by Pinky-Sawika Chaiyadech on 19 December. - Alice in Wonderland at CentralPlaza Rattanathibet; be amazed by the illusions of the “Magician in Wonderland” on 21 December. - Peter Pan at CentralFestival Pattaya; famous actors will bring the tale of Peter Pan to life on 22 December. - Aladdin at CentralPlaza Pinklao; see a fantastical scene from Aladdin made out of cakes and candies on 25 December. - Meet the real Mickey character and enjoy the Meet & Greet Disney Characters activity at CentralWorld from 21-31 December. For more information, please contact: CPN Public Relations Department Sakorn Thavisin Tel. 0-2667-5555 ext. 4107 or 081-937-8040 Fax 0-22645575 E-mail: [email protected] Website: www.cpn.co.th