Bangkok--28 Nov--Aziam Burson-Marsteller Big C has partnered with Major Cineplex to expand cinemas and bowling alleys to increase its customer base in four up-country Big C stores. The goal is to be a modern one-stop-shopping complex and encourage customers enjoy shopping for diverse products and services while having access to a great variety of entertainment facilities at Big C. According to Mr. Praphan Eamrungroj, Senior Vice President, Properties, Big C Supercenter PCL, Big C is committed to be the leading modern hypermarket. “We have renovated our store design and introduced new services that suit changing customer behavior and lifestyles to ensure customer satisfaction during their shopping at Big C. According to a recent customer survey, we found that 65% of all Big C customers came to Big C for shopping and enjoying other activities i.e. having meals, shopping in the plaza, seeing movies with friends or family, and similar activities. Approximately 40% from this group come to Big C for shopping and seeing a movie. Joining with Major to enhance the cinemas in Big C stores will broaden Big C’s customer base to include the new generation i.e. students and young working people who prefer going to cinemas after classes and work. This will upgrade Big C to be a premier shopping and entertainment center in communities.” Recently, Big C has signed a cooperative agreement with Major Cineplex, the leader in cinemas, which will help Big C best meet the diverse needs of its customer. In addition to shopping for a wide range of products, customers can appreciate a variety of services available at the Big C plaza including, rented stores, food shops, banking facilities, a wide range of product and service selections and entertainment offerings including cinemas. With these comprehensive offerings, Big C is the ultimate one-stop-shopping complex where customers can concurrently have fun shopping and entertainment experiences. This is reinforcing Big C’s slogan of ‘More Than Just Low Prices.’ The agreement between Big C and Major has been executed since 2004 starting with the Nakornsawan store and followed with Chachoengsao, Oamyai and Rajdamri stores including the Chonburi store that opened on November 11, 2007. This year’s cooperation between Big C and Major includes opening of cinemas and bowling outlets at three Big C stores including Ayutthaya, Nava Nakhon and Thanyaburi. Big C Supercenter PCL (BIGC), founded in 1993, is a retail consumer goods trade operator trading under the name of Big C Supercenter. It offers a wide variety of products at the most competitive prices under the slogan “More Than Just Low Prices” to maximize the highest value for customers at its 54 stores nationwide. For further information about Big C Supercenter, visit our Web site at www.bigc.co.th. For further information, please contact: Supaporn or Satida Aziam Burson-Marsteller Tel. 0 2252 9871