Bangkok--30 Nov--Hill and Knowlton New HP Total Care offerings and Print 2.0 enables SMBs to overcome challenges and reach into new frontiers HP today reinforced its commitment to small and medium sized businesses in the region with the introduction of new mobility, computing, imaging and printing products and solutions. The new portfolio of products and services is designed to drive greater presence and leadership for the company in the high-growth Small and Medium Business (SMB) segment in Asia Pacific. HP unveiled 26 new offerings under its HP Total Care programme and demonstrated the power of Print 2.0 to SMBs by helping them present their business in the best light. In addition, HP expanded its industry leading SMB product portfolio with three business notebooks, two workstations, an ultra-slim business desktop, the smallest and most intelligent LaserJet printer ever and new web-based printing tools and services. HP also enhanced its mobility offering with the HP Enterprise Mobility Suite for SMBs. “HP is announcing our latest suite of products for SMBs in Asia Pacific to demonstrate how, in a rapidly growing market, we can help them to derive the most value from their IT investments, accelerate business performance and reach into new business frontiers,” said Prasert Charoonpaisal, general manager, Personal Systems Groups (PSG), Hewlett Packard (Thailand) Co., Ltd. “We remain focused on high-growth markets like Vietnam, which is fast becoming a technology hotspot in the region. SMBs everywhere are facing the same challenges and needs and HP has the right solutions to support them.” A recent study by Access Markets International (AMI) Partners reported that Asia’s SMBs are the fastest-growing in the world and biggest IT spenders. Of the US$210 billion in overall IT spend among all enterprises in the Asia Pacific and Japan region this year, 64 percent (US$134.4 billion) was from SMBs.(1) This is up from 58 percent in 2005.(2) Riding on this, HP’s desktops and portable products recorded a high year-on-year growth in the SMB segment in Asia Pacific and Japan region with 60.7 percent, growing about 3.7 times of the market in Q2 2007.(3) HP also showed significant growth across its imaging and printing products with 102 percent year-on-year growth in terms of units in Q2 2007 for its multi-function laserjet devices in Asia Pacific and Japan region.(4) Broadest portfolio of products and services to meet SMB needs HP unveiled a broad range of products to help SMBs mitigate risks, lower costs and access value added services: HP Compaq dc7800 Ultra-slim Desktop PC - HP’s most secure and manageable business desktop featuring a sleek, zero-footprint design when combined with innovative HP Integrated Work Center stand that conceals the PC behind the monitor. The system’s environmentally responsible design also offers options such as remote power management for advanced, energy-efficient business computing. HP xw4000 series Workstation - HP puts workstation innovation within the reach of more SMBs with affordable, powerful and reliable HP xw4550 and HP xw4600 Workstations. Certified with common MCAD and Digital Content software, the systems offer professional 2D and 3D graphics choices and are capable of driving multiple displays to meet the unique demands of SMB applications and workspace environments. HP’s new Print 2.0 strategy, accompanying web-based printing tools and services and an expanded portfolio of printers and imaging products give SMBs greater flexibility to create, consume, manage and print business content whichever way they prefer — in-house, through print service providers, or online. Key announcements include: HP LaserJet P1006 Printers - HP’s smallest and most intelligent LaserJet printer ever. It features HP’s new Chemically Grown Spherical Toner for greater printer quality and printer manageability. The HP LaserJet P1505 printer — the first monochrome laser printer in its class to print 24ppm. Plus SMBs will benefit from a first page out in as little as 6.5 seconds and intelligence built into the toner cartridge provides alerts when toner is low. A broad range of online services to improve marketing effectiveness including HP Smart Web Printing software to facilitate easy printing from the web, a professional logo design service with Logoworks and free online stationary design resources and tools. HP business notebooks - HP Compaq 6520s, HP Compaq 6720s and HP Compaq 2210b Notebook PCs all feature widescreen displays, the latest processor technology and wireless technologies, keeping small business users productive and connected at an affordable price. HP Enterprise Mobile Suite providing enterprises with comprehensive tools for effective device management, including over-the-air (OTA) mobile device initial setup, configuration, diagnostics and security. Most comprehensive service and support ecosystem in the industry Adding to the suite of end to end tools and services launched under Total Care last year, HP unveiled 26 new solutions representing significant growth for the HP Total Care programme which now has more than 200 offerings across all product lines. HP Email Filter, powered by Symantec is a powerful, scalable and customisable email filtering solution to protect email infrastructure against the increasing threat of malware that causes network downtime, impacts productivity and can cost millions of dollars a year. HP Total Care Advisor featuring PC Health & Security, PC Action Centre, PC Help and Business Solutions, will be included on all HP PCs pre-loaded with Microsoft Vista Operating System. Through HP Total Care Advisor, end users can conveniently access useful features and information about the PC and gain access to HP Help and Support features. HP’s refreshed Instant Support Professional Edition includes a unique tool that allows SMBs to quickly and simply resolve problems, minimising costly downtime and time-consuming self-diagnostic chores. HP Instant Support Professional Edition also features 24/7 active chat (5) where customers can receive IT support from a trained HP support expert via a real-time chat. HP Proactive BladeSystem Services for SMBs is a blade-specific service that pairs customers with on-site technical experts who work closely with IT departments to develop customised plans and recommendations for application and business needs. The service is now available with “Shorty” the compact HP BladeSystem c3000 enclosure for mid-sized companies such as smaller technology sites, branch offices and remote locations. The HP Notebook Tracing Service gives notebook users peace of mind by providing them with a method to trace the location of their notebook if lost or stolen. When the mis-placed notebook is reconnected to the internet, the service automatically sends an email to a pre-determined email address, allowing the owner to attempt recovery of the notebook. Meaningful innovation that SMBs can rely on HP’s trademark focus on innovation also resonates throughout the broader range of new products: The HP Compaq 2210b Notebook PC, a Designed-in-Asia-for-Asia (DIAFA) product, includes a 12.1-inch diagonal widescreen display, weighs a mere 1.68kg and features an innovative and stylish new ID. DIAFA is a HP initiative that specifically addresses the needs of Asian consumers, by cultivating and tapping HP’s deep understanding of Asia and its local markets. The DIAFA initiative allows HP to design, develop, manufacture and bring to market products to meet the diverse and unique needs of local markets. HP’s new chemically-grown Spherical Monochrome Toner is the very latest in toner technology. Particles are grown synthetically to become perfectly round in shape, improving reliability and increasing print quality through more precise toner placement and improving print speed. Partnerships to help SMBs grow HP continues to build on its promise to SMBs by forging and fostering the strongest channel and industrial partnerships. HP has more than 25 years of channel experience and more than 40,000 partners in Asia Pacific. Based on customer feedback, HP recognises that a segment of customers prefer to buy via channel partners who provide local presence, clear understanding of the customer’s business and technical support and integration expertise. HP is always seeking strategic partnerships like Symantec to deliver best-in-class products and solutions and the best possible customer experience. For further information visit: www.hp.com/apac/smb About HP HP focuses on simplifying technology experiences for all of its customers — from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $104.3 billion for the four fiscal quarters ended Oct. 31, 2007. More information about HP (NYSE: HPQ) is available at www.hp.com.