Bangkok--6 Dec--Aziam Burson-Marsteller Encouraging parents to enhance immunity of their kids, making them well prepared to enter school Dumex continues to build on its premium powdered milk position in the last quarter of the year by organizing the innovative Hi-Q Tutor Camp Year 3: Strengthening Children’s Immunity, Making Them Well-Prepared Before Entering School” program, targeting new generation parents, following its successful Hi-Q Immunoland edutainment activation for children. Ms Wanna Swuddigul, Marketing Director of Dumex Ltd., said, “The Hi-Q Immunoland which took place in October surpassed our targets. More than 10,000 parents along with their children joined the event and this has resulted in increased trust parents have in our products which has led to a 21% increase in Q4 sales, over the same period of last year.” “Dumex understood that the 1st day of school is a day of worry for all parents, thus we organized the Hi-Q Tutor Camp Year 3: Strengthening Children’s Immunity, Making Them Well-Prepared Before Entering School” program, which is designed to strengthen preschool children’s physical and mental immunity. The Hi-Q Tutor Camp has been very successful and received tremendous acceptance from parents over the past two years. It is Thailand’s first program dedicated to helping children be well-prepared before entering school. This year, the initiative has assured more than 5,000 new generation parents and their children of Dumex’s superior quality and leadership in innovative breakthroughs while broadening its Hi-Q Natural Protect consumption base with a 27% sales growth projection,” added Ms Wanna. The Hi-Q Tutor Camp Year 3 took place at KIS International School. The program consisted of two levels, kindergarten and Grade 1. Participating children in the kindergarten level experienced the first day of school environment ranging from getting in line to salute the national flag and doing physical exercise in front of the flag to doing in-class activities with their classmates. Activities for Grade 1 included exam practice in 13 mock classrooms. The test scores will be sent to all participating children at their homes. After sending their kids into the classrooms, the participating parents observed their children via a closed-circuit TV system and listened to tips on how to strengthen physical and mental immunity presented by the famous pediatrician Dr Chitra Wongbunsin, a breastfeeding specialist and Dr. Woranat Raksakulthai, a leading guru in primary education. Furthermore, Dumex offered the modern Immunity Playground that incorporated fun recreational equipment augmented with interesting information on immunity and Hi-Q Expert Zone that featured information on nutrition and school selection for the parents. Dumex Ltd., one of Thailand’s leading infant milk powder manufacturers, is part of the Netherlands-based Royal Numico Company. Royal Numico is a world leading, highly specialized baby food and clinical nutrition company, serving customers in over 100 countries. Numico has state-of-the-art research centers and a global development network with universities, research centers and leading academic hospitals. It is dedicated to conduct clinical trials to investigate the efficacy and safety of new ingredients and products for a better and healthier life. For more information, please contact: Satida/ Duangnead/ Saranjit Aziam Burson-Marsteller Tel. 0 2252-9871 Email: [email protected] Mr. Christopher Stratton, Managing Director of Dumex Ltd. and Ms Wanna Swuddigul, Marketing Director, Dumex Ltd. kicked off the “Hi-Q Tutor Camp Year 3: Strengthening Children’s Immunity, Making Them Well-Prepared Before Entering School” program that took place at KIS International School. The event drew more than 5,000 parents and their children. Mr. Christopher Stratton, Managing Director of Dumex Ltd. and Ms Wanna Swuddigul, Marketing Director, Dumex Ltd. encouraged children who joined the kindergarten preparation program at the “Hi-Q Tutor Camp Year 3: Strengthening Children’s Immunity, Making Them Well-Prepared Before Entering School” program that took place at KIS International School. The event drew more than 5,000 parents and their children.