Bangkok--6 Dec--SET The Stock Exchange of Thailand (SET), in conjunction with Crown Property Bureau, Siam Commercial Bank PCL and Siam Cement Group, has published 80,000 copies of an easy-to-read book aimed at promoting the King’s Sufficiency Economy philosophy among primary and high school students. The book, Phor-Phor-809, will be distributed to academic institutions nationwide. In the book’s title, phor-phor is an acronym for the Thai word: phor-phiang (sufficiency), and the number 809 refers to the King’s 80th birthday as the ninth sovereign of the Chakri dynasty. The volume is suitable for teaching and explains how to apply Sufficiency Economy in day-to-day living. Its content educates students about normal activities such as study, sports, consumption, personal finance, hobbies, social responsibility, decision-making and health. In today’s globalized world, people must keep abreast of changes and share information to make full use of available knowledge, which is a non-depreciable asset. The book is a useful introduction to the merits of Sufficiency Economy and sustainable economic development, SET President Ms. Patareeya Benjapolchai said. Youth are the nation’s future and will determine which direction it takes. It is essential that young people possess integrity and contribute to the betterment of the nation and the world, Siam Commercial Bank Executive Vice President-Corporate Communication Mrs. Ongorn Abhakorn Na Ayuthaya added. His Majesty’s Sufficiency Economy philosophy is a holistic framework which enables the development of one’s full potential in harmony with the economic and social environment, thus benefiting oneself and others. Because books and classroom-based learning are as important as practical application, reading Phor-Phor-809 will be both useful and enjoyable, Crown Property Bureau’s Sufficiency Economy Research Project Director Dr. Priyanut Piboolsravut said. The Sufficiency Economy philosophy is part of the national agenda. It provides Thai people with direction and protection while promoting happiness as a quality-of-life indicator. It leads the nation towards a sustainable material and moral balance, Siam Cement Group Director for Strategic Communications Ms. Venus Asavasitthithavorn stated. Phor-Phor-809 will be distributed to private and public primary schools, high schools, vocational schools, universities and community colleges with the involvement of Office of Basic Education Commission, Office of the Private Education Commission, Office of the Non-Formal Education Commission, Vocational Education Commission, Commission on Higher Education, Bangkok Metropolitan Administration, Department of Local Administration and Royal Thai Police. For more information, please contact the Corporate Communications Dept.: Ladawan Kantawong Tel: 0-2229-2036 / Sarinluck Jitkawong Tel: 0-2229-2037 / Nattaporn Boonprapa Tel: 0-2229-2049 / Watsamon Saowakhonsathien Tel: 0-2229-2797