Bangkok--13 Dec--AIS AIS teams up to announce the 2008 Operative Planning underlying the concept “Better Thing for You,” the Commitment from AIS encompassing all operational works including network, service variety, customer care excellence, more privileges and the resolution to do good things as part of the strong Thai society. The AIS Management team, led by Mr.Vikrom Sriprataks — Chief Executive Officer Mr.Wichian Mektrakarn — President , Mr.Somchai Lertsutiwong — Executive Vice President — Marketing, Mr.Weerawat kiattipongthaworn — Executive Vice President — Operation, Ms.Vilasinee Puddhikarant - Vice President - Customer & Service Management , together announces the 2008 AIS Operative Planning. Mr. Vikrom disclosed “The overall mobile phone market in 2008 is expected to grow at 5% with the penetration rate of about 100% amidst the ongoing intense competition concentrating on the urban areas. The emerging groups significantly targeted by the Operators are the Teen and Pre-teen as well as the upcountry segment. With regard to new technologies, the convergence of more diverse technologies will be enhanced to meet customer lifestyle in the form of full-fledged Multi Media Service through the Wireless and Fix Wireless uses.” “The competition arena we aim to promote is the service invention beneficial to customers instead of customer base combat which is not the sustainable success. The AIS way is to focus on the leadership in delivering better services in all aspects and target at converging complete telecommunication services to become the Total Telecom Provider capitalizing on the Mobile, Fix and Solutions work unit starting from next year.” Mr.Vikrom added. Regarding the 2008 Operative Planning, Mr. Wichian unveiled “AIS believes that solid fundamental will play a key role in delivering a broad spectrum of more convenient and better services to customers. Therefore, we proceed to emphasize the functionality of 5 cores including network, diverse services tailored for every customer group, service excellence, continuing more privileges and contribution in the strong society. The details on implementation can be clarified as follows; - Network: With over 10,500 million Baht budget, AIS network will be extended to reach more 15% coverage area with Base Station increased to 14,500 sites. The coverage will be spread to reach unprecedented areas such as 2-sided canal communities, newly expanded roads, shortcuts, new tourist destinations, coasts, newly-erected office buildings, industrial estates and factories as well as enhancing the capacity of EDGE network. Besides, AIS initiated the idea “Green Network” or the Energy-saving Network applying various energy-saving technologies such as solar cell, bio-diesel and the improvement of Telephone Exchanges and Base Stations to reduce energy consumption to make our network environmental-friendly and ready to provide quality services. - Diverse service for every group: With the concept “Integrated Marketing,” melting various services and products from AIS continually stressing on Segmentation channeled through Sawasdee, One-2-Call!, GSM Advance and Smart Solutions in conjunction with a broad array of Intelligent Solutions such as Super IN, AIS will be able to cater Flexible and Customized services at fast pace to serve customer demand in each usage period. Non Voice service, expected to grow by more than 10%, will be developed towards Mobile Internet with the Content usage modes, especially Entertainment, relevant to Lifestyles. - Excellent service and More privileges: Under the concept “Customer Service is not only the after-sales service, but also the establishment of sustainable customer relationships through great cares and fully-integrated services available at all time. The work philosophy is, therefore, to start with customer demand, provide services with sincerity, encourage convenience and become the benchmark of quality service delivered from the day customers decide to trust and choose the services from AIS. We are committed to rendering the services functioning as an on-demand private advisor through a variety of channels including AIS Call Center 1175, AIS Service Center, over 720 Telewiz shops, over 60,000 pay points and Mobile Payment Agents with ceaseless development of service innovations such as foreign and local language Call Center and Face to Face Singing Call Center. The Privilege from AIS Plus will continue granting easy, convenient and more privileges to customers nationwide with the 3 cores including shopping, dining and entertainment. Receiving a warm welcome, AIS has added additional 3 cores including sports, education and health added for even more privileges. - AIS Sarn-Rak Sarn-Sangkom: In addition to the inspiration to render the best services, we are adhered to contributing and developing the Thai society for Thai people to perennially live the better quality life through the ongoing project “Sarn Rak.” Mr.Wichian concluded “Besides the commitment to providing better services from AIS people, today we open more channels to receive comments and suggestions from all customers through AIS Call Center and www.ais.co.th. We welcome all issues such as network difficulties, service problems in order to improve for the everyday betters, because “Better Thing for You” is the commitment from us, the AIS people. For further information, please contact AIS PR Waralee Jirachaisri, 022995063, 0818112412 [email protected]