Bangkok--18 Dec--PR SOLUTION TRUE DIGITAL ENTERTAINMENT AND SNAIL ELECTRONICS INTRODUCE “HIP STREET” - THE NEWEST AND MOST EXCITING ONLINE DANCE GAME FOR THAI TEENAGERS True Digital Entertainment joins hands with Snail Electronics, a leading online game developer from China, to introduce “Hip Street.” Aimed at Thai teenagers who love listening to music and dancing, Hip Street is the latest and most exciting online dance game featuring a new look with popular song artists appearing in 3D animation format and many hit songs from various record labels. With such features, Hip Street is destined to become a great hit among gamers in a very short period of time. The online dance game will first be available in a closed beta starting at the beginning of 2008. Mr. Thiti Nantapatsiri, President of True Digital Entertainment Co., Ltd. said “Following the tremendous success of Special Force, Thailand’s top ranking online game, True Digital Entertainment continues to stay at the apex of the gaming industry by announcing its recent collaboration with Snail Electronics Co., Ltd. to bring Hip Street, a new online game from China. The game is scheduled to debut in Thailand at the beginning of 2008. Hip Street is an online dance game presented in virtual 3D fantasy style featuring characters that were created in 3D animation based on well-known song artists. Moreover, the game features many hit songs from various record labels. We are confident that Hip Street will fast become popular among Thai teenagers just as it has become a big hit in neighboring countries such as China, Malaysia and Taiwan.” According to a survey conducted by True Digital Entertainment on the global online game market, China is one of the most active countries that continually develops high quality online games similar to other countries. True Digital Entertainment was therefore interested in bringing Hip Street game to Thailand. Hip Street is fun to play and gamers will feel the thrill and excitement as if they are on a real dance floor. Hip Street can help players relax and at the same time practice various skills such as body movements and reflexes. Since it is very easy to play and can be enjoyed by everyone, there is a strong possibility for an online community to develop. Hip Street will make its debut in Thailand at the Thailand Game Show 2008 to be held from January 10-13, 2008 at the Queen Sirikit National Convention Center. The close beta will begin in February 2008. Mr. Shi Hai, General Manager of Snail Electronics, Co., Ltd. said that the collaboration with True Digital Entertainment, Thailand’s leading online game service provider, fell in line with the company’s determination to further expand Hip Street to the international arena after it was officially launched in Malaysia and Taiwan. The outstanding aspect of the game is that players have the freedom to create the look and features of characters to make the game even more interesting and enjoyable in a virtual reality environment. Hip Street is fun and easy to play. It can be regarded as a new kind of home entertainment as players can relax in a fashionable virtual reality environment full of music, with clothes and accessories to dress their characters. They can choose from various dance settings featuring rich and real dance moves designed by professional choreographers. Hip Street is the first online game with integrated support for webcams so players can communicate through live camera while playing. “True Digital Entertainment’s commitment is to bring new and exciting products and services for Thai gamers. Hip Street is an online game that is suitable for both male and female players from all age groups. It is a family game where parents can also play with their children at home. With such notable features, Hip Street has a strong potential to become a big hit among Thai gamers in the very near future,” concluded Mr. Thiti. About True Digital Entertainment Co., Ltd. True Digital Entertainment Co., Ltd., a subsidiary of True Corporation Plc, was established in 2003 with the aim to provide digital and entertainment services as well as to develop and create new forms of entertainment to fulfill various lifestyles of Thai consumers. Current products and services available under the umbrella of True Digital Entertainment are: Special Force, a military FPS (First Person Shooter) online game that has been ranked as one of the most poplar online games in Korea and Thailand for many years; ON?TrueLife, a cyber community for in-trend people who enjoy various forms of entertainment such as music, sports, games, movies, horoscopes, shopping, e-books - http://www.truelife.com is the place where people who have the same interests can share information and chat online; G Square, the one and only game and technology TV station in Thailand broadcasting 24 hours a day on TrueVisions; TrueIPTV, a new alternative and personal TV viewing experience where viewers can enjoy pay-per-view or on-demand programs covering movies, music, news, family, and all kinds of entertainment on various channels 24 hours daily. For more information, please contact: Corporate Communications, True Group (214) 17/12/2007 Pimolpan Siriwongwan-ngarm Tel: +66 (0) 2699 2772 Email: [email protected] Wipada Isara Tel: +66 (0) 2669 2778 Email: [email protected] Narumol Sangra Tel: +66 (0) 2669 2773 Email: PR SOLUTION Prapas/Chitruetai/Sitthikorn Tel: 0-2656-8059/0-81-827-7354