Nissan Diesel speeds up to reach the end of the year. Sales volume surely meets the target.

ข่าวทั่วไป Wednesday December 26, 2007 15:18 —PRESS RELEASE LOCAL

Bangkok--26 Dec--Nissan Diesel Mr. Steven Yeong, President of Nissan Diesel (Thailand) reveals the sale volume of this year, and confirms it will certainly meet the target. According to this year’s overall image of truck market, the sale rate is likely to be quite stable. While the sales growth rates of competitors have noticeably decreased from last year, Nissan Diesel’s sales growth rate has increased 22% comparing to the last year. In terms of the market share, calculated from the beginning of the year to this November, the result is quite satisfactory. We increase the 2007 market share from 8 % last year to 10% and we now reach 9.9% in this November. However, it is expected to surely increase to 10% or sell approximately 1,320 units by the end of the year. For the tendency of the market expansion in 2008, the company has planned to obtain the market share at 12% or sell approximately 1,680 units. This is not difficult to do. Furthermore, in the next year, we have been preparing the marketing plan that will help increase sales rate to meet the new target. We will keep on expanding the network of dealers in potential provinces such as Saraburi, Surat Thani and Khon Kaen, in order to suit the demand of our customers that are expected to increase every single year. In case that the company cannot find the dealers in some provinces, it will be necessary to enlarge the marketing channel by opening the new branches. Within this year, we have expanding our network to three provinces, namely, Chonburi, managed by the dealer, Nakhon Sawan, the new branch already opened in the mid year, and Chiang Mai, planned to be opened early in the next year. Moreover, our company has already prepared for the new policy of Department of Land Transport about the use of Euro3; the plan will debut at the next mid year. We can see that Nissan Diesel is constantly developing the sales strategies to be able to successfully reach the customers. It also improves the service quality in many ways, such as, spare parts and equipment supply, and the post-sale service, to reach the maximum satisfaction of the customers. By being trusted by the customers throughout Thailand, Nissan Diesel (Thailand) has been here together with Thai people for more than 20 years. On this special occasion, Nissan Diesel organizes a precious celebration party to give grateful thanks to our customers at the end of the year. The grand party will be held at Siam Paragon, with a budget of more than four million baht. There will be more than 1,250 participants and a lot of interesting activities, such as the concert of Jennifer Kim, Oh Lamduan, Koh Mr. Saxman, and the lucky draws where the winners will get several gifts with a total cost of 200,000 baht. For more information please contact; Amornrat Plack-Oong Tel. 02-9538950, 086-8009237 or visit www.nissandiesel.co.th

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