Bangkok--2 Jan--Maxima Consultants IZOD, one of the greatest names in American sportswear, announced its Asian expansion plans. Represented by GRI (Global Retail Incorporated), one of the world’s leading fashion brand management companies, IZOD opened it’s first Asian free standing store in Macau in October 2007. Today, GRI is proud to announce the opening of the first store in Thailand at Siam Discovery Centre on ground floor. Known around the world as the producer of the iconic “tennis shirt” with its famous alligator emblem in cotton pique, IZOD is much adored by sports enthusiasts, celebrities and stylish people. The shirt’s venerable history began in 1951, when legendary tennis player Renee Lacoste partners with shirtmaker David Crystal Co to market the cotton pique shirt. It quickly became an American sportswear icon. In 1995, the IZOD brand was acquired by fashion conglomerate Phillips Van-Heusen and split from Lacoste. Through extensive product development, the IZOD shirt collection expanded dramatically to incorporate a rainbow of colours. In recent years, it has evolved into a full scale lifestyle sportswear brand with rapid store expansions across America. Aimed at providing comfortable and stylish leisurewear for men, women and children, the latest 175-square meter IZOD shop offers variety designs which focuses on clean lines and unparalleled craftsmanship. Modern, relaxed and infused with the latest textile technology like UV protection and Quick Dry, every IZOD piece of clothing is the perfect addition to the wardrobes of people on the go. In addition to the perennially loved pique shirt, IZOD’s collection includes jeans, jackets, dress shirts, skirt and shorts. An extensive range of accessories, including sunglasses, has something for everyone. GRI is proud to be IZOD’s operation partner for Asia. The company is focused on bringing the most exciting names in the retail arena to Hong Kong, China and Southeast Asia in the near future. IZOD will join GRI’s prestigious brand portfolio alongside Anne Klein New York, EQ:IQ, Nine West, Karen Millen, Joan & David, Pringle of Scotland and Lucky Brand Jeans. For more information, please contact Maxima Consultants Company Tel02-434-8300, 02-434-8547 Suchinda, Seangnapa, Panadda