Motorola to Enhance Music Delivery Capabilities in Asia through Acquisition of Soundbuzz

ข่าวเทคโนโลยี Wednesday January 9, 2008 15:32 —PRESS RELEASE LOCAL

Bangkok--9 Jan--Ogilvy Public Relations World Wide Motorola, Inc. (NYSE: MOT) has announced that it has signed a definitive agreement to acquire Soundbuzz Pte. Ltd., a privately held, leading pan-Asian music provider. Terms of the transaction were not disclosed. The acquisition, which is subject to customary conditions, is expected to close in the first quarter of 2008. Through its MOTOMUSIC service, Motorola has more than two years experience of delivering mobile music to consumers with its carrier customers in China, Hong Kong and Taiwan. The acquisition of Soundbuzz allows Motorola to expand MOTOMUSIC beyond China, into India, Southeast Asia, Australia and New Zealand. With well over 90 percent of all digital music content in Asia sold via mobile channels, a level expected to remain in the coming years, Motorola is now in a strong position to help its carrier customers access this growth opportunity. Soundbuzz’s multi-region music delivery platform enables the purchase and distribution of digital content through over-the-air and wired broadband connections. The company’s end-to-end system includes subscriber management, content management, payment, client software and media delivery technologies. The company maintains a consumer-facing brand, Soundbuzz, and will continue to provide “white-label” services to carrier customers. “We are very pleased to announce this transaction with Soundbuzz. It will provide Motorola with one of the most extensive music libraries in the Asia Pacific region, advance our music and video offerings in Australia and South East Asia, and build on the success of our MOTOMUSIC Services in China,” said Ian Chapman-Banks, vice president of marketing, Asia Pacific, Mobile Devices. “We are delighted that Soundbuzz’s strong senior management team will remain with the Company to share their extensive region specific experience in the music and video industries.” “Soundbuzz is a market leader in a number of key growth regions and will enable Motorola to drive greater geographic reach and brand loyalty for our latest music devices,” said Ian. “This acquisition enables us to deliver a truly immersive mobile music experience to customers throughout Asia — with great content that is easily accessed from compelling music devices.” “Motorola’s dedication to enhancing the digital music experience in Asia complements our own objectives and makes it the ideal partner,” said Sudhanshu Sarronwala, CEO of Soundbuzz. “This combination will help us extend our platform and create exciting growth opportunities for Soundbuzz’s employees and our partner music labels. Further, our customers will benefit from the technological advancements that we expect to deliver as part of a global leader in mobile communications.” Headquartered in Singapore, Soundbuzz has access to one of the most extensive music libraries in the Asia-Pacific region, through licenses from Sony BMG, EMI, Warner Music International and Universal Music Group, as well as over 45 independent record labels in Asia, the U.S. and Europe Upon completion of the transaction, Soundbuzz [will become a wholly owned subsidiary of Motorola and] will be integrated into Motorola’s MOTOMUSIC group. Motorola intends to maintain Soundbuzz’s Singapore headquarters, which will be an integral component of Motorola’s digital music development strategy in Asia. Media Contact: Mark Thomson Ogilvy Public Relations World Wide Tel. 0 2205 6609 Email: [email protected] Jirapan Jiemchawee Ogilvy Public Relations World Wide Tel. 0 2205 6612 Email: [email protected]

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