Bangkok--29 Jan--Hill & Knowlton Thailand HP announced the rollout of its Valued Integrity Partner (VIP) Program through which HP and its enterprise partners will work together to address business needs of its customers in the mid-market space.The HP Valued Integrity Partner (VIP) Program is designed specifically for select HP enterprise partners who are committed to delivering more value to its customers with HP Integrity server solutions. Through this program, HP and its enterprise partners will deliver industry-specific solutions based on the industry-standard Intel Itanium-based processor running on industry-standard HP-UX Integrity Servers.“Being a VIP has its privilege,” said Khun Shestha Thummawan, Director of HP TSG Enterprise Storage & Servers, HP Thailand. “The HP Valued Integrity Partner (VIP) program brings an array of VIP privileges that help simplify the selling experience and enable the partners to effectively target new growth areas.” Some of these privileges include:ท On-going training and certification, that helps equip the partners with the right level of skill and competency Pre-sales and technical support, that helps facilitate the process of testing and configuring HP Integrity serversท Access to server demo pool and HP Solution centers, that helps provide a platform for Proof-Of-Concept testing, porting and migration and solution benchmarkingท Lead referrals from HP customer seminars or joint demand generation events, that helps drive top-line and bottom-lineท End-user sales promotions and partner special incentive programs, that helps drive sales behavior and motivationท Solution bundling via the VIP SWEEP strategy, that helps address various micro-vertical segments“The VIP SWEEP (Solutions Wrap — Express Easy Package) is one of the key elements in the whole VIP program,” explained Khun Shestha. “HP will work aggressively with all global and local ISVs to bundle the most optimized cost-effective solution in the HP Integrity entry-class boxes including the rx2660, rx3600 and rx6660 Integrity servers”From HP Integrity blade servers to HP Integrity NonStop servers running on standards-based platform with built-in security, virtualization and management, HP delivers mission-critical systems that meet the most demanding requirements of our customers.Customers can also look forward to HP’s continued commitment to the Itanium-based Integrity platform. Apart from the fact that HP is supporting vendors who port to HP-UX on Itanium with its annual $1 billion investment in Itanium development and marketing, HP has also promised that all HP-UX (Unix) releases will have 10 or more years of technical and product support, and that shipping releases will continue to get enhancements throughout their lifespan. HP has been gaining strong revenue growth in its Integrity Server Business. In Q4 of FY2007, HP Integrity servers achieved year-on-year revenue growth of 46 percent across Asia Pacific and Japan the region1. The servers support more than 13,500 Independent Software Vendor (ISV) applications globally, with an average of four new applications added daily. In the region, more that 1,400 ISV applications including ERP and Supply Chain have contributed to significant customer adoption of HP Integrity servers. HP Integrity servers represented the majority of HP’s Business Critical Systems (BCS) revenue in Asia Pacific and Japan with 70 percent share in FYQ4, 2007 1. HP’s BCS business includes HP NonStop, HP Integrity, HP 9000, HP Alpha and Open Source and Linux servers. These servers support customers’ multi-OS needs including HP-UX (Unix), Windows, Linux, OpenVMS and NonStop operating systems.