Bangkok--30 Jan--Be 1 Communications MOS Burger, fine Japanese burger in town, will launch its second branch at Food Hall on the 1st floor of Central Chidlom Department Store Its main strategy is to highlight on its service to serve the fresh and healthy food to customers. The new branch will be opened on 7th February. Mr. Yasumasa Asai, the Chairman of MOS Foods (Thailand) Co., Ltd., having the monopoly franchiser right in Thailand of “MOS Burger”, revealed that “after launching the first branch in Thailand at the beginning of 2007, we get very good feedback from Thai customers, who love the original Japanese burger. So, we foresee the marketing channel to response to the market’s need. We plan to open our new branch with more varieties of services in 2008. MOS Burger’s main strategy is to serve neatly in every step with our open-kitchen that customers can see the inside operation. The company expects that this second branch can sell approximately 40 million baht a year. The company deliberates on the selected materials for creating more fresh and tasty burgers, for instance, original Japanese seasoning, soy bean oil (unsaturated fatty acid and non-genetic transfer), meat from selected parts, sausage made from natural intestine, rice flour and fresh bread flour for fried menus, and Rice Burger made from original Japanese rice that is grown in Thailand. All of our menus are under our missions, “after order system” to serve the best healthy food for every customers. This second branch of MOS Burger is located on Food Hall at the 1st floor of Central Chidlom Department Store, where is very suitable and convenient for serving the customer’s lifestyles with the area of 218 square metres, has the larger scale with “After Order System” to serve tasty Japanese Fine Burger & Coffee. The kitchen is decorated with cream color and warm light with shining balcony for relaxation with “Tropical Cool” style under the concept of Tropical Seaside Resort at the Indian Ocean. Besides, the examples of our high quality menus are 11-Buns Burger with many kinds of vegetables, Hot Dog Frank Sausage, which made from crispy sheep intestine, and our new menus, such as Takokatsu (Octopus) Rice Burger. And our recommended salad topped with Sesame cream, Thousand Island or Japanese dressing. Additionally, MOS Burger is now serving new hot tea and hot green tea of ”Dilmah” brand. The new branch of MOS Burger with wider area can serve 102 customer seats opening from 10.00 am to 10.00 pm every day. With the combination of both Japanese cuisine and customer eating lifestyle, MOS Burger has been delighted by many customers. The most favorite menus are Teriyaki Chicken Burger and Seafood Kakiage Rice Burger. All of these recipes make MOS Burger operating successfully for more than 35 years and expanding its 1,500 branches in Japan and other branches in Asia, such as Taiwan, Singapore, Hong Kong and Thailand. Mos Burger is continuing to develop its Japanese recipes to be more tasteful with more quality of services as its motto, “Making people happy through food.” Moreover, MOS Burger plans to open more branches in Siam Paragon, The Emporium Shopping Complex, Soi Thonglor, and expects to open 10 branches within 3 years by considering the convenience of customers while serving the best healthy food like MOS’ acronym for “Mountain, Ocean and Sun” an expression of our love for people and nature For more information, please contact: Piyapatr Suriyasak and Ratchanee Ounjit Public Relations Department, Be 1 Communications Co., Ltd. Tel: 0-2664-9050 Ext. 1604/ 1614