Bangkok--31 Jan--Central Trading Central Trading Company Limited, a subsidiary of Central Marketing Group (CMG), is the importer and distributor of GUESS Watches from the United States. Building on the tremendous success of the global marketing campaign, the Faces to Watch model search, and as the licensed manufacturer of the watch brand, Sequel AG launched the “Faces to Watch — Time to Give” Project. The spin-off campaign aims to establish a foundation and provide funding, raised through activities and events by GUESS distributors, factories and company employees worldwide, to help build permanent housing and provide education sponsorships for poor children under the care of SAFE House Ethiopia in the city of Addis Ababa. Founded in 2006, SAFE House Ethiopia is a sanctuary providing basic necessities of food, water, and clean living conditions to more than 300 poverty-stricken children living in the capital, as well as emotional and educational support. All contributions and donations will go directly towards educating, feeding, and healing a child. Furthering the philanthropic cause, Sequel AG has come out with the GUESS Limited Edition Time to Give Watch. The special collection is based on the Faces to Watch model with fashion inspiration from Africa, incorporating the “On the Wild Side” look to its design. As the sole distributor of GUESS Watches in Thailand, Central Trading joins the global effort to work for children's rights to better health, education and welfare, offering Thais and residents the ‘time to give’ with a special import of the GUESS Limited Edition Time to Give model of only 100 watches. In addition to donating the profit from sales of the Time to Give Watch to SAFE House Ethiopia, Central Trading is also donating a part of the proceeds to the Foundation for Slum Child Care (FSCC), under the royal patronage of Her Royal Highness Princess Galyani Vadhana Krom Luang Naradhiwas Rajanagarindra. The GUESS Time to Give Watch launch will provide guests and attendees the opportunity to bid for an exclusive Time to Give Watch. Customized at the back with the engraved signatures of famous celebrities and renowned models such as LookKate-Metinee, Joy-Varaluk, Cherry-Khemupsorn, Khun Leng Zenith and Phol-Tanthasathien, the watches will also be proffered along with the artwork and other creative endeavors created especially by the recognized icons for the event. Moreover, all proceeds from the ‘Time to Give’ auction will go directly to the Foundation for Slum Child Care with none withheld for expenses. The launch will also be welcoming the honorable presence of Mr. Pichai Chirathivat, the CEO of Central Marketing Group (CMG), Ms. Piyada Tirapat, the Product Manager of GUESS Watches, and Ms. Jitrapa Himathongkam, the Secretary General of the Foundation for Slum Child Care. The event’s itinerary also includes a GUESS Watch Fashion Show, featuring invited models such as Yo-Yosawadee, Odette Jacqomin, Jeed Saengthong, Ae Sasikarn and Tak-Bongkoch as well as the 4 popular reporters from Channel 3’s “PhooYing tueng PhooYing” program — Kalamae, Kai-Meesuk Chaengmeesuk, Nina-Kullanattha and Pui-Pimolwan. WaanWaan-Pavarisa Penchatr will be hosting the launch event, and an ensemble of other celebrated guests and socialites will be present for this charitable cause. GUESS Watches made its debut men and women watch collection in 1983, embodying the distinctive, cutting-edge design of the GUESS fashion brand, and eventually, growing the business from youth-oriented fashion watches into an international lifestyle brand of watches for consumers all over the world with its new, innovative designs. With an array of colors and distinctive styles, GUESS Watches have become a leading watch brand, making fashion statements and setting the global trends. The GUESS Watches collections for women range from casual wear to contemporary chic to classic elegance of jewelry. The transcending diversity characterizing GUESS Watches for Women has enabled the brand to become the top-grossing fashion watch brand for women in the world. Today, you can find GUESS Watches and GUESS Collection in more than 20,000 retail stores in over 100 countries around the world, including Europe, Asia, Australia, North America, South America, the Middle East and Africa. GUESS Watches consists of five distinctive lines of fashion watches, as follows: Lady Jewelry celebrates feminity with classic, modern designs, embracing timelessness with grace and elegance.Featuring a large selection of ? la mode dials and watchcases, the line is recognized for incorporating the stylish ‘G’ logo into every one of its timepieces and for the self-adjustable G-Link bracelets made of stainless steel and gold. The GUESS Watches Lady Jewelry line prices range between 3,500 — 6,300 Baht. Trend The case designs for this line of fashion watches from GUESS emphasizes the lifestyle brand’s unique individuality, showcasing an array of collections with quality leather straps, metal links and quartz bodies, as well as, integrating a variety of composite materials for its dials. The GUESS Watches Trend line prices range between 3,500 — 6,300 Baht. Boxed Set The Boxed Set line distributes the fashion watches in exclusive boxed sets, consisting of a GUESS Watch and 2-3 different watchbands for users to mix and match to their likes accordingly. The GUESS Watches Boxed Set line prices range between 4,000 — 5,510 Baht. Dress Steel Elegant, timeless designs dictate the Dress Steel line for both its men and women collections. Timepieces from this line of GUESS Watches come complemented with stainless steel cases and bracelets with secure links, as well as leather straps in certain models, and dials decorated with diamonds. Functionalities beyond the basic functions of displaying the time and the date in this line include the chronograph complication (the ability of the watch movement to function as a stopwatch, water resistance up to a depth of 30-50 meters and timekeeping accuracy with its Quartz movement mechanism. Prices range between 5,160 — 7,050 Baht. Sport Steel For those with an adventurous vein looking for an element of the dynamic and excitement, GUESS Watches Sport Steel line presents a great selection of high performance sports watches, highlighting durability for the great outdoors with stainless steel designs and ingenious complications such as the stopwatch function and water-resistance with a depth range of 30-200 meters. In addition, the line also features practical foldable-watchbands and screw-down crowns, perfectly combining meticulous sophistication with advanced functionalities of technology. Prices range between 5,160 — 7,050 Baht. For more information, please contact: Central Trading Co., Ltd. Public Relations and Media DepartmentVoradanu Nimmit(Tubtim), Murataporn Laobutree Tel.: 0-2229-7000 ext. 7254-7 [email protected], [email protected]