Bangkok--6 Feb--Maxima Consultants With your passion for sports and the empowerment on new physical activities, Nike today introduced ‘This is Love’ campaign, to celebrate women’s love of sports and inspired them to achieve anything they set in their minds, simply “Just Do It”. The new campaign focused solely on women as signifying the increased importance of women’s sports in Asia. Presently, young Asian women transform their relationship to exercise, therefore the campaign boldly shows the empowerment they derive from trying new physical activities. The new campaign expresses ‘what love feels to her’ through the lens of her favorite sport and her affection on Basketball, kick-boxing, yoga, dance, running, spinning and volleyball with sports fashion by Nike’s Spring 2008 Women Collection. Sports women feel good and look good with their outfits. In addition, stylish women are able to share the fresh new looks with Nike outfits trend online from around the world at www.nikewomen.com. They can also participate their votes in a fashion poll where they choose outfits that reflect their unique style using the Nike’s Spring 2008 product line. The site features fitness collage that showcases the world’s fitness trends. The word love has different meanings and women today know what is the magic formula needed for their loves, the same as the love expression when they select outfits. The Nike’s Spring 2008 Women Collection helps to reflect unique style with sports fashion. The new collection breaks out with a new kind of style for body beautiful statement either in or out of any sports venue. The collection includes foundation airborne - perfect top with high impact revolutionary support; Pinnacle Long Tank - a classic scoop neck and zoned cooling; Fit Dance Corset - an elegant corset with straps frame the body beautifully; Soul Pants - satin pant with a drop waist and wide leg for movement comfort and many more. In addition, inspired women with the love of sports will be able to have fun mixing and matching style. For example, select the yoga pants and cardio tops for activity at the spinning class; or wear favorite t-shirt and shorts to run or play basketball. Expressing your love on favorite sports through the lens of sport fashion with ‘Nike’s Spring 2008 Women Collection’. The new collection is now available at Nike Women, 1st floor Silom Complex, Sports Revolution shop at 1st floor of Siam Center and Phoenix Sukhumvit 31, Super Sport in Central, Nike Corners at Siam Paragon, The Emporium and The Mall. For more information, please visit www.nikewomen.in.th. For more information, please contact Maxima Consultants Company Tel 02-434-8300, 02-434-8547 Suchinda, Saengnapa, Chinnaree