Bangkok--11 Feb--Arc Worldwide P&G confidence in OLAY will answer all skin-lover’s needs with “Love your Skin, Say Olay” , new campaign pumping its growth in 2008 market P&G Thailand jump-starts its 2008 business agenda with the latest campaign launch dubbed “Love your Skin, Say Olay” at Siam Discovery Centre that offers an enticing all-in-one package deal of two product lines: Olay Total Effects and Olay White Radiance to consumers. The product trial will also be offered to consumers to get a glimpse of the Olay perfect skin experience ideal to women throughout the nation. Mr. Medhee Jarumaneeroj, Corporate & Marketing Communications Manager for Procter & Gamble Trading (Thailand) Ltd., talks to the media and stresses Olay’s mission to offer a product of high caliber that will ensure the perfect skin experience for every woman. Olay skincare is the successful culmination of extensive research studies and innovative technology that guarantees the radiant and natural, young-looking complexion, giving women a daily dose of skin rejuvenation. Olay propagates the faith in the unique beauty in every woman and aims to establish their confidence after using Olay and allow them to savor the benefits of the product which is the very virtue that enables Olay to be no.1 choice for skin care products. Olay believes that the best experience, which is failed by words, is the experience of having the perfect skin. Therefore, Olay is determined to create the skin care product that addresses the needs of consumers in all dimensions. “The campaign ‘Love your Skin, Say Olay’ is Olay’s marketing strategy to tap into the skin care segment yet again. This is the first time ever that Olay has brought together 2 skin care product lines including Olay Total Effects from the anti-ageing product range and Olay Total White Radiance from the skin whitening product range. The consumers can see the diversity of Olay products that cater to their needs and to everyone who look for the ideally perfect skin. It is the experience of a fair, radiant with natural and young looking complexion that makes them feel like being pampered every day in their home and fall in deeper love with Olay. This year, the 2 Olay product ranges sets to launch a new product of distinct quality which offers the latest skincare technology innovation that will enhance the product performance and also will accommodate the ever-changing demand and lifestyle of consumers”, says Mr. Medhee. In the beginning of this year, Olay Total Effects launch its latest product that fits present busy lifestyle of the consumers who has very little time to take care of their skin but yet need very special care. Olay Total Effects Anti-Ageing Facial Stretch Mask helps reduce the fine lines with the latest innovation of Stretch Technology, uniquely developed for Olay. Certified by dermatology experts from APCSA (Asia-Pacific Center for Skin Ageing), the product envelops facial contours to deliver 7 anti-ageing treatment benefits deep into the surface layers of the skin, leaving the skin radiant and young-looking. APCSA has conducted research on the ingredients that contribute to the anti-ageing treatment and found that ‘Niacinamide’ in Olay Total Effects has the very skincare benefit in helping reduce fine lines. The two beauty ambassadors and real users of Olay Total Effects Nat - Myria Benedetti and Pim - Sonia Couling make a special appearance at the event to confirm the effectiveness of the product. To increase market share in the skin whitening segment, Olay sends 2 more new products to the battlefield in February namely Olay White Radiance UV Blocker and Olay White Radiance Eye Brightening Serum. The 2 products help fight 5 sign of skin darkening problems such as blotches, uneven skin tone, damage from sun exposure and blemishes thanks to the concentration of vitamins for skin whitening 10 times higher*. 10 beautiful women from 5 countries in Asia are brought together for the campaign ASIA’S PERFECT 10 to represent the bright skin experience. Longing for the perfection in each and every surrounding detail, the 10 women have therefore chosen Olay White Radiance as their skin companion. Three captivating women of refined skin from Thailand namely Natalie - Nuttinee Jirawanond, June - Sawitri Rochanapruk and Amp - Suttikan Wangjareontaweekul are chosen to represent Olay as the Masstige Brand, the quality that is recognized by women throughout Asia. The newly-launched products of each range were developed especially for Asian women’s skin emphasizes the raison d’?tre of Olay to address every specific need of the perfect skin experience ideal to women around the world. Offering various alternatives to the skin perfection, Olay is ambitious to give the skin experience that will make the consumers say Olay is the best way of expression when it comes to giving love and care to the skin. With the 360 degree marketing integration that combines above-the-line and below-the-line activities side-by-side with marketing events and PR promotional campaigns as well as the utilization of mass media i.e. TV, newspapers and other new media sources, Olay aims to create the brand experience or the ‘product trial experience’ through consumer events, allowing them to put Olay to test and develop a sense of brand loyalty in the long run. Such strategy will help P&G sustain its leadership in the skin care market. Mr. Medhee adds, “Adding a special treat to our event, we offer consumers a product trial in which they will be in touch with the perfect skin experience and can give themselves daily dose of skin rejuvenation at home with Olay Total Effects. All they need to do is to simply show the receipt of a facial treatment course and they will receive a full size product of Olay Total Effects for free! We are positive that this year event will generate a great response from consumers like the year before.” For all the beautiful ladies out there who look for the real skin nurturer, experience the perfect skin with Olay Total Effects and Olay White Radiance that answers the need for your unique beauty today at your local beauty stores and leading department stores nationwide.*Compared to Olay UV CreamNew Products! Anti-Ageing Range: Olay Total Effects - Olay Total Effects Anti-Ageing Facial Stretch Mask helps reduce fine lines with the latest innovation of Stretch Technology uniquely developed for Olay. The mask envelops facial contours to deliver 7 anti-ageing treatment benefits deep into the surface layers of the skin, leaving the skin radiant and young-looking. Skin Whitening Range: Olay White Radiance - Olay White Radiance UV Blocker is a sunscreen product which offers 97% UV protection and contains SPF 30/PA++, a main factor that causes skin dullness. With light texture, easy-to-absorb and non-greasy formula, the product does not interfere with make-up and provides complete protection from pollution. - Olay White Radiance Eye Brightening Serum is a special eye care that brightens the eye contour and reduces dark circles in the eye area with 2 times higher concentration of vitamins including Vitamin B3, Vitamin C and fruit and vegetable extracts such as cucumber, green tea, aloe vera and lemon vitamin P. - reduce dark circles - reduce puffiness - brighten the eye contour For more information, please contact Arc Worldwide Thailand: Srisakaw Nilacumn (Aon) / Tel 662 684 5704 / Mobile 66 81 851 9188 Peartip Tripuvanuntakul (Pear) / Tel 662 684 5732 / Mobile 66 81 459 7117