Acer Ready to Tap Server and Storage Market, Targeting Enterprises and SMBs

ข่าวเทคโนโลยี Thursday February 14, 2008 15:59 —PRESS RELEASE LOCAL

Bangkok--14 Feb--PC& Associates Acer Computer Co., Ltd., the world’s third largest computer vendor, announced its readiness to tap server and storage market, targeting enterprises and small and medium businesses (SMBs). The company delivers end-to-end solutions — hardware, software and services — with an aim to become Top 3 vendor in server market within this year. Mr. Alan Chiang, General Manager, Acer Computer Co., Ltd., said with AcCEleRate strategy, Acer is ready to address business requirements of enterprises and SMBs by offering an extensive range of server and storage products, including hardware and software along with world-class services. Acer has partnered with leading software vendors in operating system (OS), management, data backup, anti-virus, and security. In addition, the company provides consulting services and technology updates to customers, especially SMBs that need to streamline their business operation, but cannot afford to invest in sophisticated information system. These SMBs will be able to improve their business with Acer’s professional services. “Today, there is a large number of SMBs that ranges from 10 to 499 employees, in various industries in Thailand. One of the most important challenges for these SMBs is to generate profits without worrying about information system, which is an important tool for doing business today. We truly understand their needs, and by collaborating with hardware and software partners, we target to become Top 3 vendor in server market within this year. Last year, Acer reported 33% growth in server business, and for this year we expect to register 100% growth in the server market. Regarding storage, we partner with Hitachi by introducing storage products under the brand of ‘Acer-Hitachi’ powered by Hitachi’s technologies. Both companies have been working together for several years and we obtain a good response from customers,” said Chiang.“Today we are introducing the Altos server family in 2 models, Altos R920 for large and medium enterprise and G330MK2 for small business and launched storage product Acer-HDS SMS100 for SMBs.” Acer is currently offering several models of servers. This year, it will focus on the Altos server family, which comprises three levels: High Level — Altos R920 for large and medium enterprises; Medium Level — Altos G540, R520, R720, G5450 and R5250 for SMBs; and Entry Level — Altos G330MK2 for small businesses. As for storage products, Acer has partnered with Hitachi to provide products under the brand of Acer - Hitachi Data Systems for Thailand’s enterprise market. These products include AMS200, WMS100 and SMS100. About Acer Acer ranks as the world's No. 3 branded PC vendor, designing easy, dependable IT solutions that empower people to reach their goals and enhance their lives. Since spinning-off its manufacturing operation, Acer has focused on globally marketing its brand-name products: mobile and desktop PCs, servers and storage, LCD monitors and high-definition TVs, and handheld/navigational devices. Acer's unique Channel Business Model is instrumental to the company's continued success. The model encourages partners and suppliers to collaborate in a winning formula of supply-chain management, allowing Acer to provide customers with fresh technologies, competitive pricing, and quality service. Established in 1976, Acer Inc. employs 5,300 people supporting dealers and distributors in more than 100 countries. Estimated revenue for 2006 is US$11.31 billion. Please visit www.acer.com. Acer first penetrated the market in Thailand 1984, establishing an office in 1993. Acer Computer Co., Ltd. has been growing rapidly and is now widely recognized in Thailand. A major sponsor of the 13th Asian Games held in Bangkok in 1998, the company has been the recipient of The Reader’s Digest “Outstanding Brand Performance” for eight years. Moreover we have been ranking no. 1 notebook selling for 13 consecutive quarters (Y2003-present). For more information, please visit the Acer website at www.acer.co.th. Acer and the Acer logo are registered trademarks of Acer Incorporated. Other trademarks, registered trademarks and/or service marks, indicated or otherwise, are the properties of their respective owners. For more information please contact: Press Release issued by: Ms Pattra Kijdamrongwinijgul PC& Associates Consulting Co., Ltd. Marketing Supervisor Ms Jitatinun Singhakasiri Acer Computer Co., Ltd. Tel: 0 2971 3711 Fax: 0 2521 9030 Tel: 0 2661 9700 Fax: 0 2661 9721 E-mail: jitat[email protected] E-mail: [email protected]

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