Acer Partners with Microsoft to Launch Thailand’s First Digital Life Center

ข่าวเทคโนโลยี Tuesday February 26, 2008 16:25 —PRESS RELEASE LOCAL

Bangkok--26 Feb--PC& Associates Consulting Acer Computer Co., Ltd., Thailand number one computer vendor, has joined hands with the leading software company Microsoft to deliver the first Acer-Microsoft Digital Life Center in Thailand. Visitors will experience two zones of technology showcase with the combination of Acer’s products and Microsoft’s software solution that respond to new lifestyle and work-style requirements. Both companies spent 6 Million Baht. Alan Chiang, General Manager, Acer Computer Co., Ltd., said Acer is very excited to collaborate with Microsoft in establishing Thailand’s first Acer-Microsoft Digital Life Center, which showcases a wide range of solutions for productivity and lifestyle in the digital world. These solutions build upon innovative technologies from Acer and Microsoft. Such partnership also covers Vietnam and Malaysia. We have transformed the Acer Experience Shop into Acer-Microsoft Digital Life Center with 6 Million Baht budget. “Acer, the world leader in hardware technology, incorporate with the world number one software company, Microsoft opening the Microsoft Digital Life Center to demonstrate the absolute power and performance of the integrated hardware and software on every desktop and notebook computers, at home or work. This center will bring the solution’s capacity from a standard hardware and soft ware out and maximize the benefits for all daily uses. The Acer-Microsoft Digital Life Center features our technological innovations in hardware, software and networking that are combined into efficient and easy-to-deploy solutions. Tech-savvy users will experience a wide array of cutting-edge technologies for productivity, entertainment and lifestyle. This center will allow consumers to witness real-life technology applications for home and office” he added. Christanto Suryadarma, Snr. Regional OEM Business Manager, Microsoft Asia Pacific said I'm really pleased with the opening of Digital Life Centre in the capital city of the largest emerging market of South East Asia, Bangkok Thailand. This Centre is one of the outcome of strong commitment and close collaboration between Acer and Microsoft to provide the best facilities for all the people in Thailand to learn and getting more benefits of Acer Systems with Genuine Microsoft Software from Microsoft Windows Vista, 2007 Microsoft Office System, and Windows Server. We believe that this collaboration will create a positive impact In increasing appreciation of IT solutions based on Genuine Microsoft Software, in particular for consumer and SMB customers, which growing and moving rapidly adopting Digital Life Style and Work Style" The Acer-Microsoft Digital Life Center consists of two zones: 1. Digital Lifestyle Zone - Education Zone Window Vista Information — provides information about Acer and Microsoft products. Visitors will be able to download documentation files via Bluetooth and email or save them into a thumb drive. - Game Zone: showcases the PC game “Gears of War” on Window Vista Home Premium operating system. - Movie Maker: demonstrates how to create simple movies in your own style. 2. SME Solution Zone SME Solution & Building Block — explains how to choose the right solutions, based on Acer and Microsoft products, for your business. This zone simulates the operation of small and medium enterprises (SMEs) with Microsoft Office Small Business 2007 and Windows Small Business Server 2003 R2 running on Acer’s high-performing computers. It delivers innovative experiences for file sharing, network deployment, mail server setup, and much more. The Acer-Microsoft Digital Life Center is open for free to customers and general public for six months from today until August 2008 at Acer Experience Shop, 4th Floor, Atrium, Central World.About Acer Acer ranks as the world's No. 3 branded PC vendor, designing easy, dependable IT solutions that empower people to reach their goals and enhance their lives. Since spinning-off its manufacturing operation, Acer has focused on globally marketing its brand-name products: mobile and desktop PCs, servers and storage, LCD monitors and high-definition TVs, and handheld/navigational devices. Acer's unique Channel Business Model is instrumental to the company's continued success. The model encourages partners and suppliers to collaborate in a winning formula of supply-chain management, allowing Acer to provide customers with fresh technologies, competitive pricing, and quality service. Established in 1976, Acer Inc. employs 5,300 people supporting dealers and distributors in more than 100 countries. Estimated revenue for 2006 is US$11.31 billion. Please visit www.acer.com. Acer first penetrated the market in Thailand 1984, establishing an office in 1993. Acer Computer Co., Ltd. has been growing rapidly and is now widely recognized in Thailand. A major sponsor of the 13th Asian Games held in Bangkok in 1998, the company has been the recipient of The Reader’s Digest “Outstanding Brand Performance” for eight years. Moreover we have been ranking no. 1 notebook selling for 13 consecutive quarters (Y2003-present). For more information, please visit the Acer website at www.acer.co.th. Acer and the Acer logo are registered trademarks of Acer Incorporated. Other trademarks, registered trademarks and/or service marks, indicated or otherwise, are the properties of their respective owners.About Microsoft Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Established in 1993, Microsoft (Thailand) Limited provides world-class software that is easy to use and localized to suit the local market’s needs. It also has a compelling and consistent platform to build powerful business solutions that can scale from a notebook computer to a mainframe — class multiprocessor systems using Microsoft technology. For further information, information, please visit the Microsoft (Thailand) website at: http://www.microsoft.com/thailand. Microsoft is a registered trademark of Microsoft Corp. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners For more information please contact: Press Release issued by: Ms Pattra Kijdamrongwinijgul PC& Associates Consulting Co., Ltd. Marketing Supervisor Ms Jitatinun Singhakasiri Acer Computer Co., Ltd. Tel: 0 2971 3711 Fax: 0 2521 9030 Tel: 0 2661 9700 Fax: 0 2661 9721 E-mail: jitat[email protected] E-mail: [email protected]

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