Bangkok--28 Feb--Aziam Burson-Marsteller The Pizza Company celebrates 7th anniversary, introduces Freud as its first brand presenter and delivers the highly anticipated “Buy 1 Get 1 Free” promotion during March The Pizza Company, operated by the Minor Food Group Public Co., Ltd., is celebrating its 7th anniversary by introducing its first presenter, Freud, or Nattapong Chartpong, whose first mission is to promote the value for money and the highly anticipated “Buy 1 Get 1 Free” promotion as a special gift to pizza lovers. Consumers can enjoy the unrivaled delight of two pizzas for the price of one throughout March 2008. The Pizza Company also is moving into its 8th year of operation with Thailand’s first SMS-based pizza ordering system that offers more convenience for today’s modern lifestyle. The Pizza Company expects the Buy 1 Get 1 Free promotion will enjoy tremendous consumer acceptance and expects pizza orders will reach 2 million during the promotion period. Mr. Andy Holman, General Manager for The Pizza Company, said, “March 2008 is a very significant period for us, as it marks seven years of the Pizza Company serving hot and delicious pizzas to Thai consumers. The key driver behind our solid and successfully growing brand is our focus on quality, which helps us to hit the hearts of pizza lovers nationwide. We really concentrate on product quality and providing the most delicious toppings, as well as using the freshest ingredients. We also guarantee the 30-minute delivery of oven-hot pizzas into the hands of consumers. Our customers are assured of fast and accurate delivery of the pizza items they order. This focus on customer service has made us the number one brand choice of pizza for Thai consumers and the leader in our market segment with a 70% share.” To celebrate its 7th anniversary and show appreciation to Thai customers who demonstrate their trust in its quality and preference for its delicious pizza, The Pizza Company announced the highly anticipated, value for money “Buy 1 Get 1 Free” promotion under the “Double Deliciousness to Celebrate Our 7th Anniversary” theme. With an investment of 100 million baht, the campaign is a special gift for pizza fans nationwide during March. Customers who order one pizza by calling The Pizza Company on 1112 will get a second one for free, as will dine-in and take-home customers at all locations of The Pizza Company. This is a great opportunity for all customers to share delicious pizzas with their closest friends and families. To mark the celebration, Mr. Holman will lead a parade for The Pizza Company, pushing a trolley holding a giant 1.5 meter pizza to arrive fast and oven hot. Mr. Aniruth Mahathorn, Marketing Director for The Pizza Company, said: “In the 8th year of our operation, The Pizza Company is committed to creating new menu choices and remains focused on delivering quality service. This is the first year that The Pizza Company will communicate with pizza lovers through our first presenter, Freud Nattapongse Chartipongse. We are also very proud to be Thailand’s first food operator to provide ordering via SMS over the AIS and TrueMove mobile networks. This will facilitate pizza orders, fit consumer’s modern lifestyles and give us the extra capacity to handle the many additional orders we expect during the ‘Buy 1 Get 1 Free’ promotional period.” “Today, we operate 173 stores to serve pizza enthusiasts all over Thailand. We aim to broaden our network to 195 locations by the end of 2008 to serve customers more rapidly. We also plan to expand into several international markets including China, India, the Middle East and Southeast Asia. This year, we expect to expand another 42 locations from the current 53 international locations,” concluded Mr. Aniruth. It’s easy to take part in the Buy 1 Get 1 Free campaign. Simply order a mid- or larger sized pizza at a regular price of at least 250 baht and get a second pizza worth the equivalent amount for free. Pizza lovers in Thailand can experience the great taste and great value for money of the Buy 1 Get 1 Free campaign from February 29 to March 31, 2008, at all 172 The Company Pizza stores nationwide. The unparalleled campaign applies to in-store dining, home delivery orders via telephone and SMS, and take-home purchases. Pizzas are oven hot and ready for serving within 30 minutes guaranteed. As another exclusive offer for delivery orders only, customers who order a 500 ml bottle of Pepsi Max will get an additional bottle at no cost. For more information, please contact: Rosarin Wiwatsujaritkul or Duangnead Chevavichavalkul Aziam Burson-Marsteller Tel. 0 2252 9871 E-mail: [email protected]