Bangkok--12 Mar--CPN Central Pattana Public Company Limited or CPN, Thailand’s leading retail property developer and the manager of CentralPlaza, joins hands with Central Department Store to pour over 50 million baht into a new campaign for the summer. The “CentralPlaza European Flair” promotion offers various fun activities and great rewards for shoppers at all CentralPlaza branches (not including Chiang Mai Airport branch) from 6 March to 6 May. The prize is a package tour to the three cities of high-end fashion: Paris, Milan and London. Stay up to date with the latest trends this summer at fashion shows featuring well-known models and enjoy the thrill of shopping plazas newly decorated under the “European Flair” theme, bringing famous European tourist venues to you. Dr. Nattakit Tangpoonsinthana, Executive Vice President - Marketing at CPN, said, “The summer promotion campaign is one of our biggest annual campaigns. This year, the campaign is being run under the ‘Fashion’ concept to emphasize CentralPlaza’s position as leading fashion centre. Tourism is included to spice up the campaign. The ‘CentralPlaza European Flair’ campaign, supported by Central Department Store, offers all fashion lovers and travel fans a chance to win a 9-day package tour of Paris, Milan and London for every 1,000 baht spent at any CentralPlaza shopping center (except Chiang Mai Airport branch).” K-Bank credit card customers can enjoy special privileges when shopping at CentralPlaza and Central Department store. For every 1,000 baht spent, they will get three chances to win the prices. In addition, CentralPlaza customers can buy Europe package tours at special prices from Public Holiday. Special! Receive 400ml Comfort Ultra with every 1,500 spent. (limited supplies) Ms. Piyawan Leelasompop, Vice President Marketing at Central Department Store, said, “The CentralPlaza European Flair campaign is being held jointly by us and CPN to give customers top privileges. The promotion synergy helps increase product and service value, and also meets the spending lifestyle of today’s customers, with a package tour to fashion cities like Paris, Milan and London. We are confident this campaign will be successful.” Dr Nattakit said, “CPN aims to produce a creative and different marketing strategy to attract more customers to the shopping complex. So far, we have managed to bring customers specialties that include activities and unique decoration. This summer, CentralPlaza will be decorated under the European landmark theme in order to match our prizes. Customers can take photos and enjoy many activities, such as fashion shows featuring a special swimsuit collection.” “We believe the retail market is improving because the political situation is stabilizing. This will help boost consumer spending sentiment. CPN expects the CentralPlaza European Flair campaign to help increase traffic by approximately 20% and to boost sales of retail stores by 15-20%.” Don’t miss the CentralPlaza European Flair campaign, and all the special activities at Central Plazas (except Chiang Mai Airport branch) from 6 March to 6 May. For more information, please contact CPN Public Relations Department: Sakorn Thavisin at Tel. 02 667-5555 ext. 4107 Fax. 02 264-5575 email: [email protected]