Bangkok--13 Mar--OASIS Media Bosch presents solutions for environmental protection and road safety at the 29th Bangkok International Motor Show:Clean, economical and safe drive systems Bosch Diesel common rail system makes diesel engines even cleaner Electronic Stability Program (ESP) counteracts vehicle skidding Night vision system offers convenience and safety driving in the dark Bosch presents its innovative automotive technologies at the 29th Bangkok International Motor Show during March 28 — April 6, 2008. The focal points of innovation in the automotive sector are clean and economical drive systems as well as driver assistance systems. Highlight of exhibited items are the ‘BMW 535d’ luxury sports car, equipped with Bosch common rail system, the ESP simulator for training experience and components of the night vision system. Martin Hayes, Vice President of ASEAN Sales Original Equipment, Bosch Automotive (Thailand) Co., Ltd. said that Bosch will present its innovative automotive technologies under the theme "Technology for Clean & Clear Air“. Bosch will exhibit the luxury sports car ‘BMW 535d’ a passenger car equipped with the Bosch innovative diesel common rail system. Current generations of the common rail system for passenger vehicles from Bosch make diesel engines more economical and reduce their emissions of pollutants especially particulate (PM) and NOx. The common rail system with solenoid injector technology and 1600 bar injection pressure operate exceptionally fast, and therefore help to reduce emissions by up to 20 percent. Power output, fuel consumption and engine noise are also improved. In addition to clean diesel solutions, Bosch is also actively involved in the development of active safety driving systems. Bosch was the first company to introduce an electronic Antilock Braking System (ABS) to the market in 1978.In 1995; Bosch was the first company world-wide to market the Electronic Stability Program ESP and ever since it has increased road safety considerably. The Electronic Stability Program ESP combines functions of the Antilock Braking System (ABS) and the Traction Control System (TCS). It is a prime example of how innovative safety systems can improve road safety. International accident studies demonstrate that at least 40 percent of all fatal traffic accidents are caused by skidding. Around 80 percent of all skidding accidents could be prevented with ESP. A European socio-economic study showed that 4,000 traffic deaths and 100,000 injuries could be prevented in Europe alone if ESP was installed in all vehicles. The U.S. road traffic agency NHTSA estimates that 10,000 traffic deaths on American roads could be prevented with ESP. Bosch received the ’FIA World Prize for Road Safety, the Environment and Mobility’ from the FIA (F?d?ration Internationale de l'Automobile) in 2007 for its great contribution to worldwide road safety by developing and consistently marketing the ESP safety system. “Moreover, our night vision system is another important safety technology which makes driving by night more comfortable and safer”, said Mr. Hayes. “The active infrared Night Vision system with a range of about 150 meters, compared to the 40 meters supplied by the low beam of a regular halogen headlamp, gives the driver with an accurate image of the situation in front of the car. The system consists basically of an infrared video camera attached between the interior rear-view mirror and the windshield, a display in the cockpit, the electronic control unit and two infrared headlamps. The high-resolution, brilliant image on the monitor is rich in contrast and details; it is very similar to the normal visual impression received with high beam. This allows the driver to better follow the course of the road in the dark, get better bearings of the environment and to see other road users or possible obstacles early on. Light from headlamps of oncoming vehicles is attenuate in the monitor image and no longer blinds the driver. “All these features of Night Vision help to relieve the feeling of insecurity which overcomes many drivers when driving by night”, added Mr. Hayes. Bosch offer the Motor Show visitors to have a hands-on experience on how ESP reacts to prevent potential skidding accidents plus the first ever occasion for the visitors to book Bosch automotive aftermarket spare parts at a very special price during the fair. Bosch solutions for environment protection and road safety will be presented at the 29th Bangkok International Motor Show, BITEC Center during March 28 to April 6, 2008 at Hall 106, booth no. B11. About The Bosch Group The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 272,000 associates generated sales of 46.1 billion euros in fiscal 2007. The Bosch Group comprises Robert Bosch GmbH and its roughly 300 subsidiary and regional companies in over 50 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spends more than three billion euros each year for research and development, and in 2006 applied for over 3,000 patents worldwide. The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH. Additional information can be accessed at www.bosch.com. About Robert Bosch Limited, Thailand Robert Bosch Limited is a sales subsidiary of the Bosch Group. Established in 1991, the company is mainly responsible for the marketing and distribution of Bosch automotive spare parts and power tools, security systems as well as the group’s Blaupunkt car multimedia in Thailand. The Bosch Group is committed to the growth of the country and thus has made capital investment and manpower in setting up the factory called “Bosch Automotive (Thailand) Co., Ltd. in 1996. There are 2 manufacturing plants manufacturing automotive parts such as braking systems and diesel common rail systems, located in the Amata City Industrial Estate, Rayong province. Additional information can be accessed at www.bosch.co.th Contact person for press inquiries: OASIS Media Co., Ltd. Mr. Tanapon Kaewhwan Tel. 02 937 4658 ; Mobile 081 614 9334 E-mail : [email protected] Robert Bosch Limited Ms. Yuparat Laotanapat Corporate Communications Manager Tel. 02 — 631 1879 ext. 160 ; Mobile 081 — 845 1596 E-mail : [email protected]