Bangkok--17 Mar--Pirate Advertising Rado Watch, creator of innovation beyond time, originates the use of hi-tech materials and hi-tech ceramics as the watch stripe until it becomes the exclusive characteristics of Rado. The Swatch Group Trading (Thailand) Co., Ltd. by Mr. Peter Kaeser, Rado Vice President Sales, and Kessuda Visudtibhan, Rado Brand Manager, arranged the opening ceremony for Rado Ceramica, which is a new collection of Rado. By this occasion, Rado renewal appointing, for the second term in a period of 2 years, Saraichatt Charlotte Kunjara Na Ayuthya Jirapaet the Rado Ambassador who takes role in presenting the image of Rado watches. The opening ceremony was held at Calderazzo Bistro, Lang Suan Road, from 3.00 to 4.30 p.m. Kessuda Visudtibhan, Rado Brand Manager, said that Rado Ceramica Collection is the first watch of the world that is made from hi-tech ceramics. The special appearance is focused on the watch stripe created to be in harmony with thewatch body. The balance of width and curve leads to the precise shape of watch, which makes Rado Ceramica be the representative of era reforming the image of Rado and hammering the exceptional unique beyond other competitors. At present, Rado Watch does not stop dedicating its attention to the delicacy and creativity, development and combination between cut-of-edge innovation design and exclusive characteristics until other competitors cannot be compared.The outstanding appearance of Rado watch has been developed to create new pieces of work until they become Rado Ceramica New Collection 2008, a valuable accessory on the wrist of one who loves Swiss watches.Ceramica Chronograph Technology. Energy. Entirely ceramic, the Ceramica by Rado is now also available in a Chronograph version. Precision in time. Perfection of the moment. The dial displays three counters of different sizes and the date at four o’clock,subtly random comets and circles scattered across the black surface. The pushers operating the chronograph functions hardly protrude from the case - perfectly integrated. But omnipresent. There are two variations of this graphic and monochrome model. In its polished version, the ceramic reinforces the brilliance of the black metallised crystal. The matt finish offers an exceptional contrast. Both are innovative. Indexes provide a rhythm for the seconds round to three o’clock, then surprise with their intermittence. The counters display finely engraved concentric circles. Precise sophistication. Indomitable vitality.Ceramica Chronograph Jubil? Fascinating chiaroscuro. The Ceramica Chronograph by Rado is adorned with diamonds, in a surprising way — playfully and with contrasts. Dial, crystal, case and bracelet. All ceramic, all black, merging one with the other. The icon of the entire collection, this watch draws its distinctive character from the exceptional integration of its lines. And the technology and precision of a chronograph reinforce the details that make the difference — the four circles of sparkling diamonds on the dial setting off the three counters and the date, signaling the departure from the graphic identity of the original model. On the side, the push-pieces offer a subtle reminder of the presence of chrono functions. Conciseness and technology. Brilliance and fluidity. A model of refinement. A celebration of precision.Saraichatt Charlotte Kunjara-Na-Ayuthya Jirapaet : Rado Ambassador Rado (Thailand) appointed Saraichatt Charlotte Kunjara Na Ayuthya (at that time) the Rado Ambassador on 2 November 2005. From the first day of appointment, Saraichat or Khun Ning has proudly performed her duties in presenting the image and outstanding characteristics of Rado watches, which are full of intention, attractiveness of design consistent to daily life and ultramodern innovation, to the targeted customers. Her performance has been explicitly and regularly recognized by mass media and public. By her full sacrifice and charming manners, Rado (Thailand) decides to renewal appointing Saraichatt the Rado Ambassador for the second term in a period of 2 years to continue driving the products under the brand of Rado. Education * Bachelor’s of Political Science, Chulalongkorn University (honored) * Mini Master’s of Public Administration, Erasmus University, The Netherlands Work Experience * Rado Ambassador since November 2, 2005 * Winner of Priew Awards 2006 Entertainment Category * Writer of a Pocket Book on How to Speak with Confident * Writer & Translator of a Book Titled Japanese Women Don’t get Old of Fat * English Instructor for The To Be Number 1 Project * Director and English Instructor at English School “Just English!” * Owner of a Maternity Wear Shop, Charlotte’s Maternity * A bilingual news reporter for APEC channel during APEC conference in Thailand, 2003 * TV host for Channel 5’s show titled Lady’s Corner * TV host for Channel 7’s show titled Duay Ruk Jarg Mae * TV host for Channel 11’s show titled Cheaue Munn Palaung Thai * MC for the 1st and 2nd Anniversary of Hiso Party Magazine 2005 and 2006 * MC and Moderator for the Bangkok Opening of WTC Movie Interviewing Nicholas Cage 2006 * Kantana’s Actress such as Dao-Long-Fah-Poo-Pa-See-Ngern, Na-Kark, Jow-Sao- Salawan, Kletmorakot. 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