Bangkok--20 Mar--Total Quality PR Etihad Airways, The National Airline of the United Arab Emirates, which operates highly popular twice daily flights from Bangkok to Abu Dhabi and onwards to 45 destinations around the globe, continues to strengthen its ties with Ireland with the announcement that it will be a lead sponsor and official airline of the famous All-Ireland Senior Hurling Championships. The two-year deal was announced at Croke Park stadium in Dublin, the headquarters of the Gaelic Athletic Association (GAA). Etihad is joined by Guinness and the Irish television broadcaster RTE as the three exclusive sponsors of one of the most skilful and fastest field games in the world. Mr James Hogan, Etihad Airways’ chief executive, said: “In less than a year Etihad Airways has developed a strong affinity with Ireland, with Dublin quickly establishing itself as one of our most popular routes. “We are very proud to begin this partnership with the Gaelic Athletic Association and look forward to contributing further to the Irish market which has supported our airline so enthusiastically since we started flying to Dublin in July 2007.” Among the highlights of the sponsorship agreement will be the display of extensive Etihad branding at all All-Ireland Hurling Championship games, including the final played at Croke Park. Etihad will also feature regularly in match day programmes and other GAA publications as well as in some consumer and corporate promotions amongst the local community in Ireland. The All-Ireland Hurling Championship is the country’s premier hurling competition and sees 12 counties compete in a series of ‘knock-out’ games played during the summer months prior to the final in which two teams battle it out for the Liam McCarthy Cup. The All-Ireland Senior Hurling Championships is one of Ireland’s oldest sporting competitions, with the first final taking place back in 1887. Sports sponsorship is a major element of Etihad’s marketing strategy and in 2007 the airline announced partnerships with London-based Chelsea Football Club and Harlequins Rugby Football Club. Etihad has just announced its three-year sponsorship of the Ferrari F1 racing team and is also the title sponsor of the Formula 1 Abu Dhabi Grand Prix, which starts in 2009. Earlier this year, Etihad Airways picked up the prestigious title of “best business class airline” at the Irish Travel Trade News Awards. In a sign of the growing popularity of the route, Etihad will increase its flying programme to Ireland with daily flights between Abu Dhabi and Dublin from 30 March. From the end of March 2008, Etihad will be the only carrier to fly from Ireland to the Middle East and beyond. Photo caption: James Hogan, Etihad Airways’ chief executive (left) and Padraig Duffy, director general from the Gaelic Athletic Association (right) celebrate Etihad’s new sponsorship of the All-Ireland Senior Hurling Championships.About Etihad Airways Etihad Airways is the national airline of the United Arab Emirates based in the UAE’s capital, Abu Dhabi. Currently Etihad offers flights to 45 destinations in the Middle East, Europe, North America, Africa, Asia and Australia. For further details: Etihad Airways Corporate Communications: Tel: 02 253 0099 or visit www.etihadairways.com For more information as well as pictures, please contact: Tom Van Blarcom / Ruthaiwan Tanwongwan Total Quality PR (Thailand) Co., Ltd Tel. 02 260 5820 Fax 02 260 5847 — 8 E-mail: [email protected]