Bangkok--28 Mar--IDC According to the latest IDC Asia/Pacific Quarterly Mobile Phone Tracker, mobile phone shipments in the Asia/Pacific excluding Japan (APEJ) region in 2007 hit 366 million units, an 18% increase from 2006. Shipments are further projected to exceed 400 million units in 2008, representing a 10% year-on-year increase. "The twin engines of this growth are India and the PRC, which together commanded more than 60% of shipments in the region," said Aloysius Choong, Research Manager of IDC’s Asia/Pacific Personal Systems research. "We expect the India market to be particularly robust, swelling by another 19% in 2008." Although both markets saw record subscriber growth in 2007, mobile penetration rates currently stand at about 20% in India and 40% in the PRC, so there is still much room for expansion. IDC expects mobile number portability, which allows users to retain their phone numbers when changing service providers, to launch in India at the end of 2008, further spurring uptake in the country. In the PRC, Motorola's cautious approach to the low-end mobile phone segment and the loosening of regulations have allowed more domestic players to join the game with affordable and attractive handsets, helping to expand the overall market. Across most countries in the region, Nokia remains dominant, with its market share in APEJ surpassing 50% in 2007, up from 42% in the previous year. Motorola, second place in 2006, saw its share halve in 2007 due to the waning RAZR series and the shift away from the ultra-low-end segment. Samsung was thus able to leapfrog into second place, buoyed by an outstanding 3G product line-up. Sony Ericsson and LG kept their positions at fourth and fifth respectively, but both have experienced hiccups in the PRC due to hard-charging local competitors. "Nokia is poised for continued success in the market, thanks to its strong brand, broad portfolio and uncompromising execution," said Melissa Chau, Associate Market Analyst of IDC’s Asia/Pacific Personal Systems research. According to IDC's Asia/Pacific Joint Mobility Survey 2007*, a study of over 2,000 consumers across 6 countries, almost 68% of current Nokia users indicated they expected to continue with a Nokia for their next purchase. This figure compared favorably to 48% for Samsung and 46% for Sony Ericsson. Table 1. Asia/Pacific Mobile Phone Market Share by Vendor, 2006 and 2007Vendor 2006 2007 Nokia 42.1% 50.2% Samsung 10.9% 12.1% Motorola 19.1% 8.3% Sony Ericsson 5.8% 6.9% LG 5.6% 5.2% Others 16.5% 17.3% Total 100.0% 100.0% Source: IDC Asia/Pacific Mobile Phone Tracker, March 2008 Figure 1. Asia/Pacific Mobile Phone Brand Loyalty to Top 5 Brands Q. Do you expect to get the same brand mobile phone - as what you're currently using - when you get a new mobile phone? n = 2,126 respondents Source: IDC Asia/Pacific Mobile Devices CIS, March 2008 For more information about purchasing the research, please contact Phawadee Pongsupan at +662-651-5585 or [email protected]. About IDC IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. Over 900 IDC analysts in 90 countries provide global, regional, and local expertise on technology and industry opportunities and trends. For more than 43 years IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting http://www.idc.com/ .