Bangkok--31 Mar--JWT Public Relations Samsung forges ahead into the premium mass mobile phone market, unveiling ‘Samsung J700,’ the brand new stylish multimedia phone to expand its existing customer groups. The new phone is not only sleek looking, but also comes complete with ranges of entertaining functions to serve all modern lifestyles. The phone will be Samsung’s new ace weapon to battles in the mid-to-low range mobile phone markets. In this occasion, the company also unveils Thailand’s first ever Samsung mobile phone’s presenter, Weir-Sukollawat Kanarod — a popular teen idol to star in the new TV commercial with the concept ‘Crush on You’ featuring new hit slogan ‘Not a Girlfriend…Just Someone Close’ to attract teenagers and first jobbers who like to indulge in modern entertaining technology at affordable price. The company plans to spend as much as Bt30 million in organizing outreaching activities to achieve the sales target of 180,000 units nationwide. Mr. Manop Maneechawakajone, General Manager — Telecommunication Business, Thai Samsung Electronics Company Limited, explains about Thailand’s mid to low mobile phone market that “The mid to low range market still marches ahead with relentless signs of growing, the segment has during the past year taken over 64% market share of the total mobile phone market, making it the highest growing group of mobile phone markets in the entire industry. Samsung has always wanted to tap into this market. With strong growing rates, the segment has become a lucrative market attracting many mobile phone makers to compete for more market shares” “This year, Samsung, with our cutting edge technologies in mobile phone products, would like to serve the needs of this market group by launching ‘Samsung J700’ multimedia mobile phone which comes complete with entertaining functions at affordable price. This new phone suits the needs and pockets of students who look for multimedia functions in their phones and Samsung’s stylish design. And to reach out for this group of people, Samsung plans to invest over Bt30 million in marketing campaigns which include television commercials featuring Weir-Sukollawat Kanarod as Thailand’s first ever iconic Samsung mobile phone presenter showcasing modern people’s lifestyle that needs a suitable mobile phone as a friend that gives all-time multimedia entertaining forms to their lives. Samsung is confident that Samsung J700 mobile phone will be the perfect choice for those looking for value for money and cutting edge technologies of multimedia phone — all in one,” adds Mr. Manop. The appearance of the superstar, Wier-Sukollawat for Samsung J700, represents Samsung significant movement to invest in product presenter deployment. The company aims to apply Wier into Samsung brand to establish sustainable recognition amongst the target audiences and to fortify bonding between Samsung mobile phone products and consumers including to position Samsung as consumers’ most preferred brand. “Samsung J700” is a perfect package of stylish and sleek design that is complete with multimedia functions for all types of entertaining features such as 1.3 mega pixel camera with VDO playback and recording, FM radio, MP3 player, audio recorder, Bluetooth connectivity, and networking platform for GPRS and EDGE. The handset is now available under the concept of ‘Beauty…and All Functions’ at Bt5,490. Samsung sets the sales target for Samsung J700 at 1800,000 units and consider the handset a crucial product to materialize Samsung’s market share target this year. The product is also the company’s flagship to promote its marketing campaigns in the mid to low market ranges to expand from the company’s existing customer base to cover all segments. Recently, Samsung holds 15% of the overall mobile phone market share; the company expects to increase the market share to reach 20% by the end of this year,” says Mr. Manop.About Samsung Electronics Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.About Thai Samsung Electronics Thai Samsung Electronics Co., Ltd. is a leading provider of consumer electronics in Thailand: Audio Visual, Home Appliance, IT, Mobile Phone, and Semiconductor. In 2007, the company achieves sales of over 55 billion Baht, dividing into 33 billion Baht for export sales and 22.6 billion Baht for domestic sales. The company acquires the No.1 market share in LCD TV, Flat Panel TV, Slim TV, CRT TV, Side-by-Side Refrigerator, Two-door Refrigerator, and LCD Monitor. The company employs approximately 2,400 people in Sales & Marketing and Manufacturing divisions. For more information, please visit www.samsung.com/th For more information please contact: JWT Public Relations Wanlapa Sookyai Tel: 0-2204-8219 Fax: 0-2259-9246 Email: Thai Samsung Electronics Co., Ltd. Prinda Nilthachan Tel: 0-2695-9169 Fax: 0-2670-2267 Email: prinda.n@samsung.com