Bangkok--2 Apr--Aziam Burson-Marsteller Over the past 150 years, Pond’s has evolved, as has the modern Asian woman. Celebrating the global re-launch; Pond’s truly is the leading skin care expert, globally! Not only when it comes to women’s skincare needs, but now also when it comes to their inner most needs and beliefs — true love and romance! - Pond’s is the leading innovator in all areas of skincare — over the past 150 years, Pond’s has evolved, as has our modern Asian woman, offering her the latest innovations with leading technology, all-new leading-edge formulations, perfumes and packaging. - The evolution of Pond’s is a true reflection of our modern Asian woman; vibrantly happy — lively, fun loving, full of dynamism and power and is indicative of her inner most desires; outgoing and as energetic as she is, she wants to be seen as optimistic, vivacious and bright. When it comes to beauty she knows what she wants; for her skin to look healthy, shiny, naturally radiant and glowing so that when she steps out she knows she looks good and feels confident.Pond’s has a new lease on life and love with a 2008 make over. The global re-launch means a complete new range of skin-care products that offer end-to-end solutions for all types of skin, newly developed formulations, perfumes and packaging. You can experience the following from New Pond’s;Pond’s Anti-Aging Product Group - New Ponds Age Miracle with Advanced CLA4 Complex, a combination of AHA and the well-known Retinol and Retinol Boosters, currently the best anti-ageing technology.Pond’s Lightening Product Group - New Pond’s White Beauty, with the latest whitening innovation that contains Lycopene and pro-vitamin B3, brightening up dull and tired skin to give it a naturally pinkish-white glowPond’s Cleansing Foams - New Pond’s Clear Solutions efficiently fights acne. Salicylic Acid, Aloe Vera and Vitamin B? work together in preventing pores from clogging, reduce redness and inflammation and lighten post acne blemishes. - New Pond’s Perfect Matte Foam deeply cleanses to balance skin and prevent oil-related problems. Soft cleansing beads gently and effectively lift away oil, dirt and make-up from pores while Anti-Oil Bio5 helps control the production of excess sebum.Anti-Aging Product Group — Pond’s Age MiraclePRODUCT 1. The new Ponds Age Miracle with Advanced CLA4 Complex now has the best proven anti-ageing technology to noticeably reduce fine lines, wrinkles and age spots in just 7 days* (*Pond’s Institute Clinical Study, Thailand, 2007). - With breakthrough skincare technology and continuous research, the Pond’s Institute has successfully maximized the effect of Pond’s Age Miracle on skin with patented CLA technology and well known Retinol and Retinal Boosters, resulting in better anti-ageing benefits. 2. The new and improved formula combines the Pond’s Institute patented advanced CLA4 Complex, AHA and well known Retinol and Retinol Boosters each playing a significant role in fighting the signs of ageing. delivering maximum anti-aging results. - Each active ingredient within the advanced CLA4 Complex formulation delivers maximum anti-aging results; upon application CLA instantly binds — stimulating skin cells, increasing healthy skin activities; AHA reacts to the skin’s upper layer, providing anti-ageing action; Retinol penetrates deeper to repair and stimulate collagen production; and Retinol Boosters maximize Retinol’s effect by making it work longer 3. Pond’s Age Miracle provides the complete anti-ageing skin care regime, specifically formulated for Asian skin, the range includes eleven highly specialized products — Daily Resurfacing Cream, Day Cream, Overnight Repair Cream, Concentrated Resurfacing Serum, Dual Eye Therapy, Anti-Ageing Tinted Moisturizer, Total Renewal Treatment Mask.TECHNICAL 4. Clinically proven to give younger looking skin in just 7 days, Pond’s Age Miracle with CLA4 Complex is also perceived to be better than some market and price leading brands in attributes such as product satisfaction, quality perception and overall liking. The table below shows impressive results from monadic tests. - In just 7 days clinical tests show deep wrinkles and fine lines are reduced, overall complexion looks more radiant and skin looks smoother and softer. Pond’s CLA4 Complex really works!CONSUMER 5. Women in Asia agree that Pond’s Age Miracle works! - 74% of women who tried Pond’s Age Miracle with Advanced CLA4 Complex noticed that fine lines and wrinkles were reduced after just 7 days! - 100% of women noticed that, with continued use Pond’s Age Miracle with Advanced CLA4 Complex not only reduced fine lines and wrinkles but skin looked smoother with a radiant glow. - 97% of women further noticed the positive anti-aging results of Pond’s Age Miracle as skin tone became more even with a significant reduction in age spots. With continued use the positive anti aging results of Pond’s Age Miracle left skin younger with a more even overall skin tone.Skin Lightening Product Group Mass — Pond’s White BeautyPRODUCT 1. New from the Pond’s Institute, Pond’s White Beauty combines the most revolutionary skin lightening technology combining Lycopene (your skin’s own natural antioxidant) + Pro-Vitamin B3 in a formula that works to help replenish the depleted antioxidant levels & gently dilute the accumulated melanin in the skin, helping give it a radiant pinkish white glow as it lightens. - Discovered first by the Pond’s Institute; Ponds White Beauty with Lycopene + Pro-Vitamin B3 is specially designed to naturally lighten your skin - essential for a pinkish-white glow unlike many ordinary whitening creams that make skin look artificially white. - Lycopene is one of nature’s most potent anti-oxidants, found naturally in the body but lost when exposed to sunlight as well as heat — Pond’s White Beauty formula with Lycopene and Pro-Vitamin B3 works to help replenish the depleted antioxidant levels & gently dilute the accumulated melanin in the skin, helping give it a radiant pinkish white glow as it lightens.TECHNICAL 2. Clinical studies using the Mexameter (which measures the melanin index of the skin) prove Pond’s White Beauty with Lycopene is an outstanding product for skin lightening. - 100% of volunteers showed a reduction in spots in eight weeks of use - 94% showed a reduction in dark melanin in their skin in as early as four weeksCONSUMER 3. Women across Asia have affirmed that*, Pond’s White Beauty with Lycopene +Pro-Vitamin B3 really works! (*In home test conducted in China, Indonesia and Thailand).Pond’s Cleansing Foams -- Pond’s Perfect MattePRODUCT 1. Those with oily skin understand the situation all too well. They want normalized skin but are turned off by moisturizers because of their stickiness and oiliness or promises that their skin will be forever transformed by this cream or that lotion. Pond’s perfect matte is the answer.TECHNICAL 2. Pond’s perfect matte is specifically developed through advanced oil absorption technology to provide the superior sensorial feel; Pond’s Perfect Matte delivers shine-free skin and a silky complexion that looks matte and feels wonderfully refreshed for longer.CONSUMER 3. Young women across Asia agree! - Recent studies undertaken by the Pond’s Institute reveal that after 4 weeks of Pond’s perfect matte continuous use, 92% of consumers reported increased control of oil, 94% stated that it effectively controlled shine and 95% reported that it was absorbed into skin quickly.Pond’s Cleansing Foams -- Pond’s Clear SolutionsPRODUCT 1. Having a smooth, clear complexion is the foundation to truly beautiful, luminous skin. Introducing a new comprehensive regime designed to tackle every angle of problematic and acne prone skin leaving it looking healthier, smoother and visibly clearer.TECHNICAL 2. Pond’s clear solutions utilizes salicylic acid, aloe vera and Vitamin B3 to help prevent pores from clogging, reduce redness and inflammation and lighten post acne blemishes. Salicylic acid is a mild acid (BHA) that works as a keratolytic agent and treats acne by softening keratin, a protein that forms part of the skins structure which helps loosen dry scaly skin (dead skin cells) making it easier to remove.CONSUMER 3. Young women across Asia agree! - Pond’s acne blemish lightening cream gave their skin a clean feel (95%), made dark spots and blemishes become lighter (87%), and lightened post acne marks (88%).