Bangkok--4 Apr--ARC Worldwide Thailand“Since role of today’s women has recently expanded, confidence is one of the most important key to success. The important factor that helps women to build confidence is having a beautiful and healthy skin. When women’s ideal skin means a perfect, Olay has developed Olay White Radiance with an outstanding formula that 5 signs of skin darkening uneven skin tone, UV sun damage, blemishes, and dull skin give women a desired naturally perfect-looking fair complexion.Nevertheless, an undesirable environmental factors like UV rays from the sun and neon light, the necessity of staring in front of the computer for a long period of time, or an exhausted daily tasks which prevent women from having enough sleep are the causes of dull facial skin and dark circle around the eye area. Olay White Radiance never stop developing an innovative skincare product to delicately solve the unavoidable environmental causes of skin problem to give women a perfect-looking fair skin, increasing confidence to accomplish their goal.” Olay White Radiance UV Blocker Olay White Radiance Eye Brightening serumSkin VS UVThe part of sunlight that causes most damage to the skin is called UVR or Ultra Violet radiation. Two types of UV spectrum that can not be fully absorbed by ozone layer and harmful to skin are UVA and UVB. UVA has a longer wavelength which penetrates cloud cover, light clothing and untinted glass which penetrate deeper and long term damage to skin moist and elasticity causes premature skin aging and wrinkle. UVB is the shorter wavelength radiation which mostly blocked by dense cloud, closely woven clothing and glass window panes but is the most damaging part of UVR. UVB damage skin epidermis and stimulates melanin production which causes skin darkening and dark spots or freckle. An overexposure to UVB radiation also causes sunburn and some form of skin cancer.Sun Protection for SkinWearing protective clothing is not enough to protect skin from UV since skin exposure to the sun is very difficult to avoid when some UV type penetrate through clothes and even glasses. Therefore skincare product that contained SPF and PA is necessary to protect skin from UV because sunscreen or sunblock chemical will block UVR absorption by the skin as if there is a film of glass on the skin.SPF or Sun Protection Factor is a laboratory measure of the effectiveness of sunscreen which is the ability to absorb radiation. SPF indicates the time a person can be exposed to sunlight before getting sunburn with a sunscreen applied relatively to the time they can be exposed without sunscreen. The higher the SPF, the more protection a sunscreen offers against UVB. A good sunscreen or sunblock should contain at least an SPF of 15. While SPF only measure UVB protection, PA or Protection Factor for UVA measure the amount of UVA skin protection