APC Grows Indo-china Market Rolls Out Activities to Reinforce UPS leadership

ข่าวเทคโนโลยี Friday April 18, 2008 12:04 —PRESS RELEASE LOCAL

Bangkok--18 Apr--Pr Plus Two APC, a global leader in integrated critical power and cooling services business unit of Schneider Electric aggressively entering the neighbor countries led by Myanmar, Laos and Combodia with the aim to equip Indo-china’s growing uninterruptible power supplies (UPS) market. At the beginning, the firm sets to organize several seminar programs to educate the Indo-Chinese business partners and those prospected clients with APC-MGE products and solutions. The company expects increasing market demand of UPS products in the market since there will be more and more industrial settlements and the dam construction projects, thus APC expects to see more than a 100% growth of overall Indo-China market this year.According to Ms. Dusadee Thongthai, Channel Account Manager (Indo-China) said APC is now ready to put its UPS products and also the data center solutions for SMEs on the Indo-China market including Laos, Combodia, and Myanmar, after doing a continued test-run at the beginning. The company will base its strategy on understanding and fulfilling the neighbor customers’ needs by trying to localize their marketing tactics/ strategies and will launch more seminars event which are specially designed for the indo-china market. Furthermore, APC has closely joined forces with its 5 authorized local partners, appointed in the three countries (Laos: Datacom, Cambodia: First Combodia & DistryByte, , and Deam Computer, Myanmar : Majesta) to continue organize the seminar, intending to provide useful information and the latest technology of APC’s one phase UPS to its local dealers. Meantime, the alliance will together hold seminar programs, particularly in uninterruptible power supplies (UPS) to the target attendees from the different segments i.e. Banking, Telco, Electric Energy, as well as the audiences from the government sector. APC will keep launching more marketing tactics/ strategies such as advertisement and promotions campaign.“In fact, we initially entered to the indo-china market since the year 2001 by appointing Deam Computer to be our first authorized partner in Cambodia as we’ve seen the increasing demand of UPS market, particulary in Banking segment. In Laos, we also see growing potential from the booming of new industrial settlements and dam building. Indo-China is a growing market, we foresee prosperous opportunity and the jumping growth here, especially in Laos and Combodia. We expect to see a 100% growth of Indo-china’s shipments this year, said Ms. Dusadee. Lately, APC invited their authorized distributors from the three neighbor countries led by Laos, Myanmar and Cambodia to participate the company’s first training entitled “APC-MGE Indo-China Training” held in Bangkok. To educate the Indochinese business partners on APC-MGE products and key solutions (UPS, Cooling and Data Center Solution) was the key objective of this training. Moreover, the attendees were presented on sales tips & tricks and promotion campaign for their achievement. APC aims to host the same type of training in the second half of this year News released by: Pinyaluck Thanasinmontri Pr Plus Two Co., Ltd. Tel. 02-158-9107-8 ext. 15, Fax. 02-158-9142 www.prplus2.com

แท็ก marketing   computer   Bangkok   China   SME  

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