Bangkok--22 Apr--PR One Network TGpro, a market leader in stainless steel pipe, tube and sheet in Thailand, revamps its look in its attempt to aggressively penetrate into the Thai as well as the global markets. The company reveals 3 key strategies to celebrate its 35th anniversary including a new “Coating” product innovation, on-site stainless steel grading service by “Miss Spectro” and the launch of a brand new “Call Center” to answer all questions pertaining to stainless steel problems. Mr. Rachata Leelaprachakul, Managing Director of Thai-German Products Pcl. or TGpro, reveals today about its business plan, as the first and the largest producer in stainless steel pipe, tube and sheet in Thailand utilizing highly efficient technology from Germany, that TGpro is celebrating its 35th anniversary in 2008 in order to thank its customers for their kind patronage. Throughout its history, the company has been continuously developing itself both in its production as well as its product innovation given its competitive advantage in utilizing Germany technology, its long standing history in stainless steel business for more than 35 years and its intensive after sales service coverage. On the occasion of its 35th anniversary in 2008, TGpro has redesigned its logo to be more modern and up-to-date. Besides this, it has also introduced new products from its unending stainless steel product research and development in order to provide its customers with more choices. All these have made TGpro stainless steel products a vital part of important manufacturing industries, e.g. energy, mass transit system, consumer, food and beverages, construction and architecture. As part of its celebration, TGpro has tailored out 3 strategic marketing directions in response to its customers’ needs, including 1) The launch of a new product innovation, i.e. the new polished stainless steel sheet unique and outstanding with the enhanced protective film “coating”, thus makes it more durable than any other. This product is highly suitable and recommended for decorative purposes for elevators, kitchenware, electrical appliances, and buildings. 2) A brand new on-site stainless steel grading service by a qualified team of personnel and a mobile spectrometer from USA valued more than 1 MB under “Miss Spectro” brand to re-emphasis its market leader position. This spectrometer could help measure the chemical properties of any stainless steel to determine low quality or below standard stainless steel. 3) Increased direct communication to consumers and target groups in various ways, e.g. 1) a bi-monthly magazine named “Stainless Today” covering knowledge and information in stainless steel industry as well as other interesting articles and interviews from well known industry leaders. 2) 10,000 VCD copies of a short documentary named “Stainless Discovery” to disseminate knowledge and information in stainless steel industry to distributors, trade partners, industry associates and the general public when visiting TGpro exhibitions and 3) Call Center (0-2261-2777) to give away free information and to answer questions pertaining to the procurement, installation, usages and maintenance of stainless steel products. “The change that TGpro has undergone in our 35th anniversary includes our image, our leadership position and our stainless steel manufacturing experience, all of which have helped us gain trust for our quality, variety and commitment to serve the needs of our customers and end users in leading industrial sectors both domestically and in developed countries.” said Mr. Rachata. Mr. Apinun Ratchatasombat, Deputy Managing Director, further added that in 2008 the company has set aside an investment budget for new product research and development as well as more marketing budget than the previous years. After exiting from its business rehabilitation plan, the company has total revenue of more than Baht 1.9 bn in 2007 representing 8.3% YoY growth from 2006. Out of which, 69% came from domestic sales and 31% came from international sales. The company posts a net profit of Baht 10.4 mn and total assets of Baht 1.86 bn, while its gross profit margin is at 13.5%, which gives an annualized yield of 7.83% and an EPS of Baht 0.03 to its shareholders. Mr.Theerachai Leenabanchong, Assistant Managing Director said that in 2008 the company will join in many events i.e. participated at a global event, which TGpro has been the only participating exhibitor from Thailand for the past 10 years, in Germany in early April. The company will next participate at a national event, i.e. Architect 08, which will be held at end of April at Challenger Hall, IMPACT, Muang Thong Thani for the first time. In this initial participation, TGpro will launch its latest TGpro polished stainless steel sheet for decorative purposes. Besides these, TGpro is organizing its own 35th anniversary celebration on the coming May 23 at Napalai Ballroom, Dusit Thani Hotel to thank its customers for their unending patronage and to celebrate its successful anniversary of being a market leader and the first in stainless steel manufacturing and exporting in ASEAN. The company expects the stainless steel outlook in 2008 to improve both from the approval of mega projects as well as from tax incentives, while the impact of low quality products both from domestic market and from China will be minimal as most buyers and end users are more concerned with quality and durability. With these contributing factors, the company has set its growth projection of 8-10% YoY. Further information Please contact PR One Network Company Limited, Ms. Patthira Buri, Ms. Utaiwan Chuchuen Tel 02-937-4518-19 Fax 02-937-4527, 02-937-4510 Email: [email protected], [email protected]