Bangkok--5 Aug--Hill and Knowlton Bridges Work, Play, Home and Entertainment with breakthrough innovations Massive unveiling includes breakthrough 3G phone, billion-color LED display, touch-based PCs, retail Point-of-Sale solutions, and new consumer and commercial notebooks In a massive announcement of next-generation personal systems, HP today unveiled a broad portfolio of products featuring elegant design and inviting new digital experiences. Among the announcements: - The new HP iPAQ 912 Series Business Messenger, a 3G smartphone designed for maximum mobile productivity to a global audience - A breakthrough display co-developed by HP color scientists and DreamWorks Animation animators that can bring more than 1 billion colors into view. - The new HP TouchSmart All-in-One, a new generation of touch-enabled PC that brings digital entertainment to life through a natural user interface. A tap or swipe of a finger lets people engage with photos, music, video, games, the Internet, television, family calendars and more.(1) - The HP rp5700 Point of Sale System PC. A complete POS solution for task-oriented and demanding business environments - New suites of consumer and commercial notebooks, ranging from the value-based Compaq brand to the premium HP brand. “Making the computer ‘Personal Again’ is our commitment to customers and the driving force behind our customer-experience decisions,” said Prasert Charoonpaisal, General Manager, Personal Systems Group, Hewlett-Packard (Thailand) Ltd. “From design elements that make a personal statement in our new iPAQ, the breakthrough display of 1 billion colors, an intuitive touch interface that delivers real innovation, the retail point-of-sale solutions for SMEs, through to the new suites of consumer and commercial notebooks, we’re working to show a broad and global set of industry segments what our hardware and software engineering capabilities and scale can do for our consumers in all segments.”The HP 3G Smartphone promises maximum productivity on-the-go The new HP iPAQ 912 Series Business Messenger shines with a stylish, glossy, piano-black design and features an integrated QWERTY keyboard, Microsoft Windows(R) Mobile 6.1 Professional operating system and the latest wireless technologies,(1) to simplify the complexities of business and personal life.The feature-packed HP iPAQ 912 Series offers voice and mobile email communications, along with support for critical business applications. It uses tri-band UMTS/HSDPA and quad-band GSM/GPRS/EDGE wireless technology to allow customers to make calls(2) and quickly access the Internet around the world, while integrated Bluetooth? and Wi-Fi wireless technology allows for convenient connectivity.One billion colors make a DreamColor Building on its long relationship with DreamWorks, HP is helping artists and animators, designers and broadcasters convey the colors they imagine with the HP DreamColor LP2480zx display. This industry-breakthrough backlit, flat-panel LED display works with Microsoft(R) or Macintosh platforms and delivers more than 1 billion colors — 64 times the colors available on mainstream LCD displays. Its reds, greens and blues are visibly deeper, its blacks are four times darker and its whites are adjustable.New HP TouchSmart brings natural-touch interface and sleek style to the desktop Featuring a sleek, new design, the second-generation HP TouchSmart PC provides a friendly, fun approach to personal computing. Entertainment is this all-in-one PC’s forte and focus. A new, natural interface is activated by the tap or stroke of a finger. Photos and music collections can be displayed in tiles or like a fan for fast access. Photos can be enhanced and uploaded and videos can be captured and posted to social networking sites in a flash, without using a keyboard.(1) The touch-sensitive, high-definition,(2) 22-inch diagonal widescreen PC is ENERGY STAR? qualified.A complete POS solution for task-oriented and demanding business environments The HP rp5700 Point-of-Sale (POS) System brings HP technology from the back office onto the retail floor, completing the company’s full line of offerings for retailers in Thailand. The HP rp5700 POS is an exceptionally stable and highly-reliable PC for task-oriented and demanding business environments, and offers optimal flexibility as either a point-of-sale solution or back office manager workstation.Mobility designed for the entertainment enthusiast — and the road warrior HP’s expanded notebook portfolio offers a range of models that deliver form and function to enrich the user experience and reflect personal style. Personifying the stylish power of the new HP Pavilion consumer notebooks are a sleek, Mesh Imprint finish and a unique metalized surface design with color-matched keyboards and touch pads; the new “magical chrome” media runway with controls that appear at the touch of a finger; and frameless, flushed Infinity Glass screens. These new consumer notebooks offer everything-in-one entertainment technology including one-click access to high-definition TV,(2,3) photos, movies and music in a smooth, thin, elegant design. Data loss and hard-drive protection is provided by HP ProtectSmart hard drive drop-protection technology. Four new series of consumer notebooks were added to the Compaq notebook PC line, offering high value and attractive, industrial designs in an array of sizes and configurations, including a HP Designed in Asia for Asia (DIAFA) product, which will be uniquely available to Asia Pacific. For the mobile professional who wants to make a statement, HP introduced the aircraft-design-inspired HP EliteBook PC as one of 11 products added to its business notebook lineup. Incorporating the latest mobile technologies and engineered to meet multiple durability tests, the HP EliteBook features a brushed anodized aluminum exterior casing and magnesium alloy chassis for maximum protection, recyclability and rugged good looks. Other innovations include HP QuickLook 2 software,(4) for quick access to email, calendar, task and contact information, and HP SpareKey, which eliminates the need to call IT support when passwords are forgotten. The HP File Sanitizer permanently deletes chosen documents, computer cookies and more to military security standards(5) and allows businesses to recycle notebooks with the confidence that their company data has been removed. HP notebooks are designed with the environment in mind, with features that promote energy efficiency and materials that enable easier recycling. Several HP business notebooks are available with the choice of an optional mercury-free Illumi-Lite LED display, which is lighter and more energy efficient than standard notebook display technology. HP has set a goal to remove all mercury — a material commonly found in notebook screens — from its entire notebook line by the end of 2010.About HP HP focuses on simplifying technology experiences for all of its customers — from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $110.4 billion for the four fiscal quarters ended April 30, 2008. More information about HP (NYSE: HPQ) is available at www.hp.com. For more information please contact: Hill and Knowlton Thailand Narumon Juthaprateep Tel. 0-2627-3501 ext 221 Fax 0-2627-3545 [email protected]