Bangkok--9 May--Weber Shandwick (Thailand) ASIASOFT EXPECTS OFFERED PRICE TO BE BETWEEN BT10-12; LOMBARD ASIA III FUND TO INVEST IN THE COMPANY SUBSCRIPTION CONFIRMED ON 20-22 MAY Asiasoft Corporation Public Company Limited confirmed today its initial public offering (IPO) plan, expecting to announce the actual offered price by 16 May 2008. At present, the offered price is expected to be between Bt10-12 per share and the subscription period is set between 20-22 May after its prospectus is approved and effective. The company announced that Lombard Asia III will subscribe to 15 million shares. Once the IPO is completed, Asiasoft’s stocks (SET: AS) will be traded on the Stock Exchange of Thailand’s Media and Publishing Category on 29 May. DBS Vickers Securities (Thailand) Company Limited, Asiasoft’s financial advisor, also expressed full confidence in Asiasoft’s strong financial health and growth, which is already the biggest in the online game industry. The financial advisor believes that such strong financial condition will make Asiasoft one of the most attractive shares offered and the IPO plan will be successful as expected. Mr. Pramoth Sudjitporn, Chief Executive Officer of Asiasoft Corporation Public Company Limited, a leading online entertainment service provider in Southeast Asia, said that the 75 million offered shares under this IPO plan accounted for 25 percent of its total shares. Last week the company’s executives and its financial advisor conducted a road show to present the company’s IPO plan to institutional investors in Thailand and Singapore. The plan received strong positive response due to Asiasoft’s outstanding business model and recent strong operational growth. In 2007, Asiasoft’s net profit was Bt254 million, an increase of 102 percent from Bt126 million in the previous year. Pramoth added that a number of large international institutional investors have expressed interest in investing in Asiasoft. The company finally chose Lombard Asia III, an international fund managed by Lombard Investments, Inc., as its partner. Lombard has been in discussion with the company for several months and has completed its due diligence process. Lombard Investments, Inc. is a US-based fund manager with a strong track record and targeting long-term investments in companies with strong growth potential and capable management team. As part of the privately negotiated transaction, Asiasoft will allocate 15 million shares at Bt1 per share par value to Lombard Asia III. In addition, after listing, Lombard Asia III will buy another 15 million shares from major shareholders. As a result, Lombard Asia III will own 30 million shares in Asiasoft, equivalent to 10 percent of the company. Lombard Asia III’s interest in Asiasoft strongly reflects its confidence in Asiasoft’s business and growth potential in the online entertainment industry. Lombard Asia III’s partnership will strengthen Asiasoft’s operations and will support its regional expansion plan. Mr. Surat Taesriprasert, Vice President of Investment Banking, DBS Vickers Securities (Thailand), said, “Asiasoft Corporation Public Company Limited is a leading online entertainment service provider in the region and it is owned by Thais. We are strongly confident that our shares are attractive to institutional and individual investors because of continuous high growth rate both in and outside Thailand, our leadership in the Southeast Asia’s online game industry and the constant expansion of the online game industry. We expect to offer our shares at between Bt10-12 per share. The actual offered price will be announced after the book building is completed on 16 May. Once our filing is approved by the Securities and Exchange Commission (SEC), we would be able to open for share subscription on 20-22 May. If everything goes as planned, Asiasoft’s shares will be ready for trading on the SET on 29 May. Our symbol is “AS”. Fifty percent of the 75 million offered shares will be allocated to institutional investors and the rest to individual investors. For institutional investors, 15 million shares will be offered to Lombard Asia III and 22 million shares to other institutional investors. The remaining half will be offered to individual investors. Five underwriters are appointed to handle this IPO deal. Lombard Asia III’s interest in Asiasoft reflects its confidence in the company’s strong business foundation and growth potentials in online entertainment business in the region. Asiasoft Corporation Public Company Limited will become the first listed online game service provider in Southeast Asia, following significant success of online game service providers in China, Japan, South Korea and Taiwan in their IPO plans. Asiasoft Corporation Public Company Limited’s operational performance Since 2006, Asiasoft has successfully provided online game services and enjoyed constant growth. The compound annual growth rates (CAGR) of its revenue and net profit are 33.2 per cent and 191.9 percent per annum, respectively. In 2007, Asiasoft’s total revenue was Bt254 million, representing a Bt128 million increase from 2006 or a 101.7 percent growth. Key success factors are the wide variety of its online games that best serve different customer segments. Its online games have been increasingly popular among gamers, resulting in an exploding number of gamers both in Thailand and overseas. Its revenue from online game service in overseas markets last year was Bt629 million, an increase of Bt273 million or 76.8 percent from 2006. Asiasoft Public Company Limited has a registered capital of Bt316 million, consisting of 316 million shares at Bt1 par value per share. Of total registered capital, Bt225 million shares are paid-up. With the 75 million shares to be offered in the IPO, the company’s total paid-up capital will increase to Bt300 million. The remaining 16 million shares consist of 16 million ordinary shares at Bt1 par value each, which are part of the employee stock option plan. About Lombard Asia III Lombard Asia III is a private equity fund focusing its investment in Southeast Asia. It targets long-term investments in companies with high growth potential and capable management. Major investors in the fund include major institutional investors, such as the CalPERs, Asian Development Bank, International Financial Corporation,, and CDC Group PLC, a fund of funds owned by the United Kingdom Government. Lombard Asia III is managed by Lombard Investment, Inc., a San Francisco-based private equity manager with 3 funds targeting Asia under its management, with each fund averaging approximately US$ 250 million. About Asiasoft Corporation Public Company Limited Established in 2001, Asiasoft Corporation Public Company Limited, a leading online entertainment service provider in Southeast Asia, focuses on online game services in Thailand, Singapore, Malaysia and Vietnam. The company also has affiliates involved in international investment, computer and online game development and game portal services. As of December 31, 2007, Asiasoft offers twelve online games in four countries, namely Thailand (seven games), Singapore (five games), Malaysia (five games) and Vietnam (six games) and boasts more than 8.2 million registered gamers in these countries. Its most famous games are Maple Story, Audition, Yulgang, Raknarok Online and Cabal, among others. For more information, contact Asiasoft Corporation Public Company Limited Supara Thuamlamyong Senior Marketing Communications Tel: 02-769-8888 ext. 8868 E-mail: supara@asiasoft.co.th Weber Shandwick (Thailand) Juraikarn Trakulvech / Bhornpradhana Pramukchai Tel: 02-343-6173 and 02-343-6055 E-mail: [email protected] / [email protected]