Bangkok--13 May--Aziam Burson-Marsteller Offering a low price from the first month at 73 satang and lower every month with the lowest rate at 63 satang for all networks for 24 hours TrueMove has reinforced its position as the operator offering the Best Value, Best Buy by launching a new promotion called “Cheaper Call Rates Every Month”. The promotion also aims to maintain the TrueMove customer base while satisfying new postpaid subscribers from the first day with 2 affordable packages: the “True Move 125, Cheaper Every Month” and “True Move 500, Cheaper Every Month” promotions. TrueMove customers can select the promotion that is in line with their lifestyle starting at Baht 125 per month with the lowest fee at 63 satang per minute, offering the same rate for all networks for 24 hours. Apply now until July 3, 2008. Mr. Suphakit Vuntanadit, Director of Marketing and Customer Experience Relationship Management True Group, said “TrueMove is reinforcing its best value positioning by turning around the marketing concept. Unlike ordinary promotions that offer the same calling rate every month, TrueMove has gone beyond this by adding value as a reward for our customers. The longer they use TrueMove, the cheaper their calling fee will become each month. It is the first offer of its kind in Thailand.” Details of promotions: There are 2 packages from “Cheaper Call Rates Every Month” for customers to choose from. TrueMove 125, Cheaper Every Month is for users who do not use the mobile phone service frequently. The package is priced at Baht 125 allowing 170 minutes of call time in the first month at an average of 73 satang per minute. The number of minutes per month gradually increases to a maximum of 200 minutes per month with an average of 63 satang per minute call rate for all networks 24 hours. TrueMove 500, Cheaper Every Month is for heavy users. They pay Baht 500 and in the first month they can talk up to 680 minutes at an average rate of 73 satang per minute. The calling amount will gradually increase to a maximum of 800 minutes per month at an average call rate of 63 satang for all networks 24 hours. Call time exceeding the monthly call minutes will be charged at Baht 1.25 per minute for calls to all networks, 24 hours. In addition, TrueMove subscribers will receive the best value with privileges that are only for TrueMove post paid subscribers such as free accident insurance at Baht 100,000, up to 50% discounts on SMS and GPRS fees, free calls to all networks on their birthday and more. Interested persons can apply now from today until July 3, 2008 and use the promotion for 12 billing cycles. Existing subscribers can change their current promotion to these new ones by calling TrueMove Care 1331. For more details, contact TrueMove Shops, True Shops or TrueMove Care 1331 or visit www.truemove.com About True Move Company Limited: TrueMove, a subsidiary of True Corporation Plc, Thailand's only fully-integrated communication solutions provider, convergence solutions leader and premier lifestyle enabler, offers innovative and high-quality wireless communications services on its nationwide 1800 MHz network to 12.1 million subscribers (December 2007) throughout Thailand. TrueMove’s vision is to create a pioneering wireless hi-speed lifestyle where people can communicate as well as access knowledge, information and entertainment wherever, whenever, and however they wish. The company delivers superior coverage coupled with quality and best value services, which make TrueMove more than just a mobile phone. Leveraging its relationships with True Corporation and the CP Group, TrueMove offers unique integrated products and services to the Thai market. For more information, visit www.truemove.com or www.truecorp.co.th. For more information, please contact: Corporate Communications - True Group Ref: (055) 12/05/2008 Sisadhi Reuben Tel: +66 (0) 2699 2782 Email: [email protected] Anchalika Kausangunsilp Tel: +66 (0) 2699 2727 Email: [email protected] Thadhamon Chanthana Tel: +66 (0) 2699 2783 Email: [email protected] Nattakorn Plubprasit Tel: +66 (0) 2699 2771 Email: [email protected] Aziam Burson-Marsteller Porntip Lertvechakul Tel: +66 (0) 22529871-7 Email: [email protected] Jaruwan Vorarakthananune Tel: +66 (0) 22529871-7 Email: [email protected]