Bangkok--20 May--Philips Consumer Lifestyle The beach-ready body countdown began weeks ago, but there are still some last minute bikini-baring beauty preparations you can make heading into Memorial Day weekend — like ensuring your bikini line doesn’t distract from your new suit. Bliss and Philips announce the launch of the new Bliss-Philips Bikini Perfect Deluxe and Bliss-Philips Bikini Perfect Deluxe Spa Edition, “spa-powered solutions” you can use in the comfort of your own home. “Over two-thirds of women in the U.S. are shaving or trimming their bikini line with a blade, and the vast majority of those are not satisfied with the results,” said Jacopo D’Alessandris, Marketing Director, Philips Consumer Lifestyle. “The partnership between Bliss and Philips aims to transform the hair removal experience with a simple, at-home solution that will give women confidence with the results.” The Bliss-Philips Bikini Perfect products combine Philips’ renowned trimming technology and super-precise buzz with Bliss’ soothing, sensitive-skin friendly spa touch. Bliss and Philips developed the product line to provide a real solution for an everyday challenge—maintaining a well-groomed bikini line, whether using the product as a primary hair removal method or in-between waxing. The Bliss-Philips Bikini Perfect can be used at home or while traveling, either in the shower or out, making it convenient and a time saver. For best results, exfoliate pre-trimming with Bliss Lemon+Sage Body Scrub to rid skin of dead cells, allowing hair to break through the surface. In-between trimming, try Bliss Ingrown Hair Eliminating Peeling Pads to reduce ingrown hairs and alleviate intra-follicular bumps. Post-trimming, smooth on Bliss Lemon+Sage Body Butter to moisturize, leaving skin soft and truly bikini ready. “The combination of the Philips trimmer and the Bliss skin conditioning products offers a quick, cost-effective option for busy women,” said Ann Marie Cilmi, Director of Education and Development, Bliss Spas. “With so many attachments, the Bliss-Philips Bikini Perfect is great either as a complement to waxing or as a complete solution.” Bliss-Philips Bikini Perfect Deluxe and the Bikini Perfect Spa Edition contain the essential elements for maintaining a perfect bikini line, with or without a regular waxing routine: - Precision Trimmer perfectly grooms bikini line with precision and comfort - Micro Trimmer shapes and defines eyebrows or removes a single hair - Micro Shaver extra smooth & safe with hypo-allergenic foil - Epilator removes hair by the root for smooth skin for weeks - Precision Comb ensures even grooming results and adjusts to 5 length settings - Eyebrow Comb trims entire eyebrow to a uniform length - Bliss Lemon+Sage Body Butter smoothes dry, rough skin with a fresh-citrus scent - Bliss Ingrown Hair Eliminating Peeling Pad an easy-to-use wipe that alleviates intra-follicular lumps and bumps - Beauty Bag to take your gear on the go The Bliss-Philips Bikini Perfect Deluxe Spa Edition includes additional perks: a larger-size Bliss Lemon+Sage Body Butter, additional Bliss Ingrown Hair Eliminating Peeling Pads and a Bliss Lemon+Sage Body Scrub. For more information about the Bliss-Philips Bikini Perfect product line visit www.bliss.philips.com. The Bliss-Philips Bikini Perfect Deluxe will be sold at nationwide specialty retail outlets including Ulta, Sephora and Amazon.com; the Spa Edition is available at Bliss Spa’s nationwide, in the Bliss catalog and at www.blissworld.com. Both products will retail for approximately $59.99. For further information, please contact: Philips Consumer Lifestyle Shannon Jenest Tel: 203.351.5769 E-mail: [email protected] MS&L Kathryn Holl Tel: 212.468.3799 Email: [email protected]