Bangkok--20 May--Krungthai Card KTC moves forward to trade fair business by joining with big giant IMPACT. Raising campaign “More privileges with KTC card at IMPACT” with confidence of spending not less than 1,500 million baht at year end. KTC opens game to approach continuing trade fair market after having unexpected achievement. It accelerates marketing strategy to serve consumers’ behavior which shifts to shop in trade exhibition looking for quality products at great value. At the latest, KTC has joined with IMPACT, leader of regional trade fair business, in issuing worthy promotion “More privileges with KTC card at IMPACT” by monopolizing special services such as KTC Valet Parking with car loss insurance and establishment of KTC Real Station to satisfy KTC members’ lifestyles and expect not less than 1,500 million baht spending through KTC credit cards in trade fairs throughout this year. Mr.Voravut Nisapakulthorn, Senior Vice President — Partnership Marketing, “KTC” or Krungthai Card Public Company Limited said “In previous year, KTC had invaded the market of trade fairs after finding that spending behavior of Thai people has changed according to economic recession. They are more interested in shopping in trade fairs to find quality goods at great value. For the year 2007, KTC had supported and joined in marketing promotion through trade fairs in Bangkok and other provinces in total of 26 fairs, with credit cards transactions amounting to 875 million Baht. Members have exercised 24 million KTC Forever Rewards points in redemption for goods or services and more than 12,000 new applicants signed up at the events for membership of KTC credit cards. These figures are the indicators of our success beyond expectation in all aspects”. “For the year 2008, KTC believes that shopping in trade fairs will still be popular. Therefore, KTC has joined with the IMPACT Exhibition Management Company Limited, large alliance in trade exhibition business in Thailand to expand scope of service providing and privileges, which cover more demands of KTC members. IMPACT has significant experience in organizing trade fairs and conferences for over 10 years. It is also the largest trade exhibition and convention center in South East Asia with more than 140,000 square-meters of usable spaces which makes IMPACT be chosen as the venue to host a countless number of large-scale international and local events, including OTOP (One Tambon One Product) fair which is the most successful event in terms of the highest number of visitors. Throughout the year 2008, there will be about 300 fairs to be organized at IMPACT and 15 million visitors are expected. This will be good opportunity for KTC to offer more value and satisfying privileges to our members”. Mr. Paul Kanjanapas, Managing Director, IMPACT Exhibition Management Company Limited said “The cooperation between KTC and IMPACT has great business potentials. KTC has a member base of over 1.49 million cards and this will be able to help us effectively in our public relations activities and broaden our clientele. Moreover many privileges and services KTC will offer to exhibitors and visitors will be a huge attraction for the members to visit IMPACT and spend more at the exhibitions.” For this collaboration, KTC and IMPACT are pleased to offer special services concerning traveling and parking prepared for members, that is KTC Valet Parking service, from which members of KTC will receive convenience, comfort and safety by Car Loss Insurance. Members producing any kind of KTC cards to Valet Parking Service counter in front of Building 3 will get the right to use only 599 KTC Forever Rewards points or use 50 Baht cash for service fee or select to use the Exclusive Parking Spaces for KTC members under Challenger Building for100 cars. Members can also use 599 KTC Forever Rewards points for IMPACT link round-trip transportation service. Additionally, KTC members will receive 10% discount and the option to use 1,000 KTC Forever Reward points in place of 100 Baht cash at 5 leading restaurants at IMPACT: Terrazza, Hong Kong Fisherman, Bistro, Manorah and Yao Yat Chuen. KTC has selected many media channels inside IMPACT to inform visitors about various privileges and services such as LED Big Screen (17.3 X 4.3 meters) in front of Challenger Building, more than 40 plasma screens, 100 wrapped tables in Sky Kitchen Food Center, 3 Impact shuttle buses and 500 shopping trolleys. Moreover KTC has set up “KTC Real Station” at the front entrance of Challenger Hall 2 to facilitate the members visiting the fairs such as application for new members and redemption of KTC Forever Rewards points. “At the end of 2007, total credit card transactions at trade fairs was higher than our initial estimate. This encourages us to offer new value and privileges to satisfy our members and we hope that our activities will recruit lots of new card holders with the expectation of not less than 1,500 million baht spending through KTC credit cards in trade fairs throughout this year.”, said Woravut in conclusion For more information, please call KTC Phone at 0-2665-5000 or visit www.ktc.co.th. For more information please contact: Public and Corporate Affairs Department Krungthai Card Public Company Limited Kandtharat Chermchitphong Tel. 0-2828-5057 Suchada Weerasakulrak Tel. 0-2828-5732 Paradee Thesratanavong Tel. 0-2828-5049 Fax. 0-2828-5046 E-mail: [email protected]