Bangkok--21 May--Penner-Madison Pelikan announced to fully penetrate Thai market with the official launching of Pelikan (Thailand) and the introduction of its new products including Fine Writing Instrument, Power Pad, and mini-friends during the unveiling of the company’s marketing strategy, “Pelikan is Colour”, at its 170th anniversary in the global market. Mr. Kenny Kang, Vice President of Business Operations Southeast Asia of Pelikan International Corporation affirmed that the company’s 170 years of success, citing its leadership in the international market. “Pelikan is a 170-year-old German stationery brand with a worldwide distribution network and manufacturing facilities in eight countries. A market leader and pioneer in writing instruments and stationery industry worldwide. Pelikan is renowned for the diversity of its stationery supplies and offers high quality products of high-value writing instruments, hobby paints, office stationery, school supplies and printer consumables for children, students, parents, teachers, office workers and pen collectors. Pelikan is proud of its German tradition, and strives to maintain the brand’s good reputation that stands for high quality, innovation, reliability, diversity and creativity in its product offerings,” said Mr. Kang. Mr. Wichawut Jingjit, General Manager of Pelikan (Thailand) Co., Ltd. expressed confidence that Pelikan products will meet the consumers’ different requirements. “In our 170th anniversary, I am proud to officially introduce Pelikan (Thailand) Co., Ltd together with its new products under the concept of ‘Colour Your World’. There are many different products for consumers under different age brackets,” added Mr. Wichawut. These products are divided into three categories: 1. Fine Writing Instrument is the world-class high quality pens with the 14-18K classic gold nibs. Souveran models are recommended and have always been a favorite since the beginning because they reflect extraordinary characteristics. The fountain pen price ranges from THB 3,000 -11,900. They are also available in ball pens, roller pens, and mechanic pencils. 2. Power Pad is the latest innovation of printer supplies refill system which is “quick, clean, and easy” to use because of Pelikan’s expertise in high quality ink production with German standard and even boasting 30% more efficiency than original brands. Available models are as follows: -- Power Pad C26p (for Canon PGI-5bk) priced THB 269 -- Power Pad C27p (for Canon CLI-8bk) priced THB 239 -- Power Pad C31p (for Canon CLI-8c/y/m) 3 colors priced THB 675 -- Power Pad H31p (for HP21/336/350) priced THB 269 -- Power Pad H32p (for HP27/337/338) priced THB 269 (Remarks: these prices are VAT included) 3. mini-friends are toys that enhance the skills and imagination of 3-year-old or older children. This includes the 6-Coloured Pencil set, 6-Coloured Wax Crayon set, 6-Fibre Tips set, 4-Coloured Paintbox set, 8-Coloured Paintbox set, and Finger paint set. Each set price ranges from THB 259 — 499. “Pelikan is Colour” is the Pelikan (Thailand)’s major marketing strategy under the concept of “Colour Your World” that focuses on the “Creativity, Innovation, Distinction, and Colors” selling point. Products will be offered to each type of customers with the high quality product of German standard. The strong points for each type of products will be clearly defined. For Fine Writing Instrument, the highlight is on outstanding pictures and uniqueness; Power Pad reflects the latest innovation of world-class printer supplies refill system; and mini-friends will be presented with colours that improve children’s creativity. Mr. Wichawut added that Pelikan (Thailand) Co., Ltd is determined to build up its products’ reliability and trustworthiness with world-class high quality, but reasonably priced products. “We will continuously expand the market to cover all provinces and build the One-Stop Service Centers for customers at the end of this year. Product lines will also be diversified to better fulfill customers’ need. This year’s sales volume is expected to reach THB 100 million or double from last year’s figures and we anticipate to maintain an increasing growth rate,” predicted Mr. Wichawut. For more information, please contact: Benjaporn Sakdiyurnyon Khanungporn Wongwien Pelikan (Thailand) Company Limited Penner-Madison & Company Limited Tel: +662 804-1415-9 Tel: +662 716-5246 ext. 103 Fax: +662 804-1420 Fax: +662 7165250 Email: [email protected] Email: [email protected]