Bangkok--22 May--Be my guest management New Zealand national, Paul Warden began his career in the drinks industry managing a renowned cocktail bar in Melbourne. During his time at the night spot, ‘42BELOW’ entered the Australian market. Immediately recognising it as premium quality vodka with huge market potential, Paul made it the house pour. Soon after meeting Australian Brand Director, Todd Graydon, Paul was offered the position of Brand Ambassador for Victoria State. He was responsible for building brand awareness in a market that was at the time dominated by a leading market player. Paul was instrumental in securing the deal that made ‘42BELOW’ the house pour at legendary club, Honky Tonks and significantly raising the profile of the brand. In 2004, Paul spent time working as the global brand ambassador before moving to Asia in order to look after the region’s emerging market. Currently based in Thailand, he has conducted ‘42BELOW’ Vodka Universities in Japan, Hong Kong, Malaysia, China, Taiwan, Singapore, Vietnam, Germany, Dubai and Azerbaijan. Paul still keeps his hand in as a mixologist. During his time in Bangkok he has witnessed the growth of the cocktail culture and is proud to been instrumental in helping it develop. He has created cocktail lists for bars at the Dome, the Dream Hotel, Nest, Evason Hideaways, Alila and Anantara resorts. Thanks to Paul Warden, Brand Ambassador for ‘42BELOW’ in Thailand the days of Blue Kamikazes, Long Island Ice Teas and Sex on the Beach are becoming a thing of the past. City revellers can now enjoy cool creativity in a glass mixed with style, panache...and of course the world’s premium vodka, ‘42BELOW’. For further information, please contact: Be my guest management Co., Ltd. Masatorn Henchaichone Tel. 02 711-4078 Mobile. 081 643-2642 Email: masatorn1@hotmail.com