Bangkok--22 May--Hill & Knowlton Hewlett-Packard (Thailand) Ltd. today launched its latest and biggest marketing campaign for HP StorageWorks products. The activity will please soccer fans by giving away air tickets, accommodation and package tour plus entrance ticket for a match in the world’s renowned Barclays Premier League. The campaign not only aims at boosting sales of HP StorageWorks products, but also responds to HP’s Global Citizenship concept as it incorporates football donation for rural schools nationwide in this year’s marketing program. The schools in the Information Technology for Education Program: IT for Rural Schools, which is part of the IT Project under the Initiative of HRH Princess Maha Chakri Sindhorn, will be receiving footballs from HP. The football donation will help encourage students to enjoy playing football for good health and make a good use of time. Khun Sanpat Sopon, Managing Director and General Manager of Technology Solutions Group, Hewlett-Packard (Thailand) Ltd. revealed “HP StorageWorks has long been the leader of the IT market because its products have constantly been improved to address the changing needs of all businesses. HP StorageWorks features a lot of outstanding products including Enterprise Virtual Array (EVA), Modular Smart Array (MSA) and AiO Storage System. The HP StorageWorks products lead the market and have been trusted by customers and partners alike for their efficiency and total cost of ownership. Therefore, this year we create a marketing campaign to benefit our customers and society. This initiative responds to the concept of Global Citizenship that HP has long adhered to in terms of giving back to our society.” The “HP StorageWorks: a gateway to the English Premier League” campaign aims at returning benefits to HP’s customers. Every 30,000 Baht purchase of any HP StorageWorks products gives buyers a chance to win a ticket for a must-not-miss Barclays Premier League match between Liverpool and Manchester United. One air tickets and accommodation plus package tour for 5 nights 7 days will also be provided for the winner. The package is worth 120,500 Baht. Moreover, this campaign will also benefit rural students across the country as every 30,000 Baht purchase of any HP StorageWorks products from customers equals a football to be donated by HP to the schools nationwide in the Information Technology for Education Program: IT for Rural Schools. People interested in this campaign are also welcomed to join HP in donating footballs for the schools. Khun Weera Tangtiyaphant, Business Manager, StorageWorks Division, Technology Solutions Group, Hewlett-Packard (Thailand) Ltd. said “Barclays Premier League is undoubtedly the most popular and widely watched football game in the world. The marketing campaign is therefore expected to draw great attention from customers and partners. We target total sales of 30 million Baht, and the number of footballs to be donated will be at least 1,000. Moreover, HP will also place gigantic storage at several famous places in the heart of Bangkok and its suburb to encourage the public to join HP in donating footballs.” The huge HP storage will be initially placed at Promotion Area, G Floor, The Mall Bangkapi from 23rd May — 8th June, 2008. Then, it will travel to Panthip Plaza, the biggest IT shopping place in Bangkok, from 9th June — 24th June, 2008. The storage is next scheduled to display at Zeer Rangsit from 25th June — 31st July, 2008. Finally, it will be placed at Siam BTS Station, from 1st — 31st August, 2008. Prof. Dr. Pairash Thajchayapong, Vice Chairman, Executive Committee of the IT Project Under The Initiative of HRH Princess Maha Chakri Sirindhorn said “In total, there are 86 schools in the Information Technology for Education Program: IT for Rural Schools, which is part of the IT Project under the Initiative of HRH Princess Maha Chakri Sindhorn. Most of them are located in remote area throughout the country. Many students live in the school for the whole semester and only return home during school breaks. Therefore, this donation will help promoting a sports activity, particularly football, for students, which not only help them make a good use of time outside classroom, but also help to promote good health for them.” For more information of this marketing campaign, please log on to www.hp.com/th/donation or contact 02-353-9314.About HP HP focuses on simplifying technology experiences for all of its customers — from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $110.4 billion for the four fiscal quarters ended April 30, 2008. More information about HP (NYSE: HPQ) is available at www.hp.com. For more information please contact: Tawn Chatchavalvong or Weeranuch Puttachatsaewee Hill & Knowlton Thailand Tel. 0-2627-3501 ext.118, 101 Mobile. 08-1821-5557, 08-1414-0043 e-mail: [email protected], [email protected]