Bangkok--5 Aug--Core & Peak First time in Thailand. Featuring a Panel of International Storage Veterans under the Theme “Delivering Value Beyond Storage - A Services Approach to Data Management” Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd. (NYSE: HIT) and the only provider of Services Oriented Storage Solutions, announces its biggest customer event in Thailand “2008 Hitachi Data Systems Thailand User Conference, under the theme “Delivering Value Beyond Storage - A Services Approach to Data Management” on August 20, 2008 at Shangri-la Hotel, Bangkok. Delegates from both enterprises mid-sized and small-sized businesses are expected to join this event. Information is the lifeblood of today’s knowledge-driven economy. This has led to an exponential growth of data. Business organizations are challenged with numerous storage issues like dramatic growth in unstructured data, and emergence of new types of data like video files, rich media and compliance mandates that requires data to be retained for longer periods of time. As businesses are changing at all times, organizations need smart storage solution to deliver business successes. However, the old data structure has become more complicated and hinders effective operations. Therefore, integration of data storage system and business requirements is required to reduce cost and simply storage infrastructure while enhancing the performance of the data storage system. To manage these challenges, Hitachi Data Systems delivers Services Oriented Storage Solution (SOSS) to optimize organizations’ storage infrastructure beyond traditional storage ona file and content level to address the unique business needs of organizations and maximize the value of their storage capacity. “As a market leader in enterprise storage, Hitachi Data Systems understand the key problems of businesses and IT in organizations. That’s why Hitachi organizes “2008 Hitachi Data Systems Thailand User Conference”, to present the right solution, share best practice from the current customers including the storage trend and live demo to answer what all size of businesses need,” said Taveesak Saengthong, Country Manager, Hitachi Data Systems Thailand. “This first-ever event will take place in Thailand on Wednesday, August 20, 2008 from 08.30 — 17.00 at Ballroom, Shangri-la Hotel, Bangkok.” The theme of this year’s event is “Delivering Value Beyond Storage — A Services Approach to Data Management” to present how to add value to data storage system with services that can manage data effectively included live demo of Hitachi Data Systems solutions. The event will bring together key Hitachi Data Systems leaders and technologies as well as Hitachi Data Systems’ key business partners and customers. The topics of the event in morning session will cover how technologies of Hitachi Data Systems can enhance benefits of businesses; the successes of SOSS & Virtualization technologies by Hitachi Data Systems; Creating value for data storage system; and the trend of data storage market. The afternoon session will be split into two breakout sessions focusing on Enterprise solutions and SMB solutions, respectively. The storage experts from Hitachi Data Systems joining this event including Hu Yoshida, Vice President and Chief Technology Officer, Ravi Rajendran, General Manager, ASEAN and Sunil Chavan, Director, Enterprise Content Archival Solutions, Asia Pacific, and others experts e.g. IDC, DSI, etc. The partners of Hitachi Data Systems, who are supporting this event include Cisco Systems, Sun Microsystems, Acer Computer, Hitachi JP1 and Stream I.T. Mongkol Asawakowitkorn, Director Advance Technology, Cisco Systems (Thailand) Ltd., the worldwide leader in networking, remarked “Cisco has developed partnership with Hitachi Data Systems globally by supplying a storage network infrastructure technology to increasing efficiency, agility and reducing Total Cost of Ownership. The upcoming “2008 Hitachi Data Systems Thailand User Conference” will clearly demonstrate our strong relationship and integration of two leading technology to help their customers meeting business objectives” Pornchai Makaraphum, Storage Business Development Manager, Sun Microsystems (Thailand) Ltd, revealed “Sun Microsystems and Hitachi Data Systems have joined forces to develop technologies and products since year 2001. We also launched a joint brand for enterprise-level storage products. Moreover, our collaborations on sales and marketing are notable. Joining “2008 Hitachi Data Systems Thailand User Conference” will further underline the strong partnership in products and technologies between both parties. Alan Chiang, General Manager, Acer Computer Co., Ltd., the leader in PC market in Thailand cited that “Acer will showcase its SMB solution under ‘Acer-Hitachi Data Systems’ brand at the 2008 Hitachi Data Systems Thailand User Conference” The solutions will include storage management and security:- Storage System Solutions, Backup and Recovery, On-the-Fly Solution and RAID 6 technology. We have a strong knowledge base in SME market therefore we confident that we will be able to fulfill their requirement. We expect to see more market opportunity from this success event.” Chutima Suphakitvanitchok, Assistant Sales Manager, Hitachi Asia (Thailand) Co., Ltd., System Management Solution Division (JP1), said, Hitachi JP1 is a leading System Management Software that allow organizations manage their IT operations like batch job scheduling, desktop control and performance monitoring within a heterogeneous environment. As sister company to Hitachi Data Systems, participation in this event further strengthen Hitachi’s position as a global provider of IT solutions meant to address pressing compliance and environmental concerns faced by enterprises today. Vitchu Charuchandr, Managing Director, Stream I.T. Consulting Co., Ltd., the IT system consultant company, remarked “Stream I.T. is a gold partner and authorized service provider for Hitachi Data Systems products in Thailand. With experiences of over 20 years, we have a team of experts specializing in Mission Critical Application such as Data center and Online-Real Time Application (OLTP). Moreover, we are certified as Professional Authorized Service Provider of Hitachi Data Systems. For this event, we will showcase HDS products from our laboratory to highlight the potential of HDS solution while presenting our readiness of equipment and human resources to support HDS technologies. Moreover, we will present new solutions that are vital for today’s businesses such as Log Life Management which can be effectively implemented with HDS solution. “Delegates joining this event will not only have a chance to listen to the benefits of storage but also learn about storage trend from IDC, the leading IT research company, and DSI for Thailand Computer Crimes Act 2008. They will have plenty opportunities to communicate and connect with each other during the event,” added Taveesak SaengthongAbout Hitachi Data Systems Hitachi Data Systems Corporation provides Services Oriented Storage Solutions that enable heterogeneous storage to be dynamically provisioned according to business needs and centrally managed via industry-leading Hitachi storage virtualization software. As an integral part of the Hitachi Storage Solutions Group, Hitachi Data Systems delivers storage infrastructure platforms, storage management software, and storage consulting services through direct and indirect channels in over 170 countries and regions. Its customers include nearly 60-percent of Fortune 100 companies. For more information, visit the company's Web site at http://www.hds.com.About Hitachi, Ltd. Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 390,000 employees worldwide. Fiscal 2007 (ended March 31, 2008) consolidated revenues totaled 11,226 billion yen ($112.2 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials, logistics and financial services. For more information on Hitachi, please visit the company's website at http://www.hitachi.com. For more information please contact: Core & Peak Co., Ltd. Srisuput Siangyen 02 439 4600 ext. 8300 Hitachi Data SystemsNittaya Sornwong02 343 [email protected]