Bangkok--29 May--Pirate Advertising Back once again in the world of Art, Swatch has undertaken a new collaboration, this time with contemporary Italian artist Norma Jeane, and the work at hand is the new Club Watch for 2008/09. Titled Once Again, Again, the name is both a playful tribute to one of pop culture’s most successful inventions—the plastic Swatch—and a witty example of the spirit of the brand.Worldwide Swatch Community Swatch The Club is a Community of people with a passion for all things Swatch. From real collectors to simple fans, people from over 100 countries love to share the basic things Swatch stands for: creativity, fun, party, imagination and provocation. These are the values that inspire Members and Fans of Swatch The Club around the world. Everyone who signs up this year receives Once Again, Again by Norma Jeane, along with a surprise “Welcome Swatch” and the lifestyle magazine The Club Voice, issued twice a year with exclusive content, behind the scenes interviews, reporting from Swatch Events and filled with the Swatch spirit. Growing all the time, the Swatch Online Community www.swatchtheclub.com is a place where fans of Swatch from all over the world come together to share their passion for the brand and its products. Online, Members of the Swatch Community can create their own profile, upload pictures, express themselves in blogs, etc., and gain access to special content. Exclusive Club events, parties all over the globe and Swatch sponsored sports events bring Members closer to each other, to celebrity VIPs and famous athletes. Members also get the latest news from the fashion fronts, Swatch Catalogues, privileged access to Swatch clothes and accessories as well as limited Swatch watches. All in all, the best way to get to know Swatch and fellow fans is to join the Community!SWATCH + ART = Once Again, Again (GZ191) Swatch and Art? A look back in time to the origins of the brand and its first plastic watches soon uncovers the early signs of what has since become a long-term collaboration between Swatch and leading contemporary painters, sculptors, designers, musicians and filmmakers. In the years since the first plastic Swatch watches were unveiled, innovative artists have created art on the world’s smallest canvas. Joining them this year with a tribute to the plastic Swatch is Norma Jeane, the contemporary artist whose name celebrates famed movie star Marilyn Monroe, born Norma Jeane Mortensen. Norma Jeane looks at how people use fashion accessories to create a personal identity in a world that never stops changing. In creations like Once Again, Again (the new Club Watch), the artist presents objects as ‘proxies’ (representatives) of the human body—and vice versa. A Swatch watch is a proxy of the body, and by wearing it one becomes a representative of the global Swatch Community! That’s the way Swatch sees the world—as a place for art, irony and joie-de-vivre, and the new Club Watch is the perfect expression of the Swatch state of mind. The design of Norma Jeane’s Once Again, Again expresses a fascinating double-vision. By superimposing the present over the past, the Club Watch 2008 pays insightful tribute to the plastic Gent Originals at the heart of the Swatch phenomenon. This “two-in-one” vision merges past and present on the printed black and white plastic strap, case and dial, revealing the original “Once Again” through a contemporary Gent’s transparent lens.Once Again, Again — on the printed page The Club Watch 2008 is presented in Special Packaging designed to resemble a glossy art catalogue highlighting timeless works of art. The package opens up to reveal the story of Swatch and Art, with examples from famous contemporary artists and designers leading up to the Club Watch 2008, Once Again, Again, by Norma Jeane. It’s a great story, and a perfect way to wrap it up.How to Join Swatch The Club A Purchasing the Club Watch 2008/09 Once again, again for EUR70 / USD80 / CHF100* B Buying in through the Club Application Form EUR20 / USD24 / CHF30* * Prices may vary by country. Members can join online at www.swatchtheclub.com, at any official Swatch point of sale and through mail order (Catalogue). The membership is valid for one year. For further information, please contact: Swatch The Club International, Enid Brun Tel: + 41 32 343 94 18, Fax: +41 32 343 90 29 [email protected]; www.swatchtheclub.com