Bangkok--2 Jun--Raimon Land Raimon Land is spearheading efforts to develop and promote an exclusive lifestyle community on the Chao Phraya River to provide its customers with a high-end experience, while specifically encouraging Thais to re-discover the way of life on the river. The initiative is part of Raimon Land’s overall marketing strategy and the company is using its Show Suites and Promenade on the banks of the Chao Phraya for its prestigious The River condominium project as focal points for the campaign. By leading the drive to rejuvenate the Chao Phraya River, Raimon Land will add value to the area for its customers and prospective buyers. To create an upscale lifestyle, a variety of channels are being explored to engage customers and inspire a new appreciation of riverside living. To assist in the river’s development, Raimon Land is sponsoring the May 31 to June 13 Bangkok River City Workshop, at which 21 international city-planning experts will analyse the river’s economics, lifestyle opportunities, transport possibilities and image by focussing on access, landscape design, water quality, notion of riverfront community, commercial activity and promotion. Raimon Land Chief Executive Officer Nigel J Cornick said: “Bangkok’s River of Kings has played a significant role in the history of the city, and was once the epicentre of commerce filled with close-knit neighbourhoods. “Our aim is to revitalise the river to its previous status by establishing a five-star lifestyle along its banks, while maintaining a real feel of community with the Thonburi side of the river at the heart of the concept.” The newly launched River Life Card, a privilege card arranged by Moby Elite for customers of The River, entitles users to discounts and complimentary packages from the area’s shops, restaurants and hotels including The Shangri-La and the Marriott Royal Garden Riverside. Raimon Land recently launched The River Life magazine, a publication promoting The River Lifestyle concept that is directly delivered to its customers. The River Boat, Raimon Land’s contemporary 45-berth vessel for ferrying customers, matches The River’s concept of luxury living on the Chao Phraya River. The River Promenade has been transformed into a River Lifestyle venue, which has already hosted top-level events including a performance by world famous DJ Ti?sto, attended by over 1,000, and The Emporium World Fashion Showcase featuring Emilio Pucci’s Spring/Summer Collection 2008. The River by Raimon Land Plc is a new world landmark of waterfront living, and Bangkok’s most prestigious and desirable address on Charoen Nakorn 13. For more information, please visit website www.theriverbangkok.com or call Tel. 02-651-9600-4 PRESS ENQUIRIES : Kwanrudee Maneewongwatthana Senior Vice President Communications Raimon Land PLC 22nd Floor, The Millennia Tower 62 Langsuan Road, Pathumwan, Bangkok 10330 Tel : +66 (0) 2651-9600 to 4 Fax : +66 (0) 2651-9614 E-mail : [email protected]