Bangkok--10 Jun--JWT Public Relation S&S Residential, an affiliated company of TCC Capital Land, one of Thailand's largest property development companies, aggressively roll-out 360 degree marketing plan with a budget of more than 50 million Baht. Aimed to attract target groups. Geared up to launch all types of marketing promotions and campaigns every month, including organizing S&S troops to parade all around Bangkok and implement Corporate Social Responsibility-CSR project for the environment. Mr. Chen Lian Pang, Chief Executive Officer of S&S Residential Limited - TCC Capital's affiliated company said that after the official opening of 'S&S Sukhumvit' project, the company has received an overwhelming response from those living in the Sukhumvit area and near by vicinity. This is due to the fact that the project directly responds to customer's needs to be surrounded by a good quality environment. The condominium is uniquely designed with the 'S&S Living Concept' - Sufficiency’ and ‘Sustainability’. The concept is categorized into six core ideas which consist of the following: 1. Energy Saving — promote energy conservation; 2.Reduce Reuse Recycle — use resources with utmost efficiencies; 3. Designed to be Eco-friendly — architectural design in co-herent with nature; 4. Eco-friendly Quality Materials — use of quality and durable materials for a greener world; 5. Living with Real Nature — development of projects with green spaces for recreational activities in mind; and 6. Quality Lifestyle — quality living of convenience, serenity, simplicity and balance. Furthermore, the condominium offers all modern amenities together with distinctive location on Sukhumvit 101/1 Road, near the heart of Bangkok and only 600-meters from the BTS Punavitee station. Mr. Chen added that S&S Sukhumvit 101/1 residential project has been implementing 360 degree marketing approach which includes advertisement series "Environment Friendly', Radio spots and print advertisements in newspapers. The marketing approach is based on the idea "Living Community - Innovative & Friendly to the Environment" under the 6 core concepts of "S&S Living Concept" which blends in the Eco-Living idea, expressing the art of modern living surrounded by nature, together with quality life amidst full range of facilities. In addition, we plan to organize marketing troops to introduce the condominium within the project area and in Bangkok's central business districts, as well as, take part in Thailand Condo Expo to capture target segments, from whom we have received positive response, as targeted. "We emphasize on mass media advertising marketing strategy, aimed to capture the target segments. This is because the S&S Sukhumvit Condominium is a project, in which the majority of the people can take ownership. Thus, we have invested over 50 million Baht in advertisement budget, with plans for continuous public relations activities" Mr. Chen concluded. Mr. Soammaphat Traisorat, Deputy CEO of S&S Residential Limited added that the company plans to aggressively roll-out all types of promotional marketing campaigns for the 3rd & 4th quarter of 2008, aimed to make the project widely known and to directly capture the different needs of each target segments under one core concept "Eco-Living" which blends in a perfect harmony between nature and the environment. The activities will include 'Troop Gang' - parades for Green Living, aimed to enhance environmental consciousness amongst youth and the general public. Thus, the organized Roadshow will focus on mass public relations activities in central urban areas, shopping centers by setting up promotional booths in the areas. S&S Residential development is foremost amongst the property projects in society that places the importance of environment-friendly as first priority. The up coming road-show event will be organized at Seri Center, from June 6th until June 15th. There will be a mini-event organized within the residential project area, whereby a guest speaker expertising in real estate business will be invited to hold a presentation. Mr. Soammaphat added that the company plans to organize new promotional campaigns every month. The latest promotion provides the opportunity for customers to be a part of the Green project and receive up to 100,000 baht discount, free furniture and electrical appliances and BTS Smart Card with the maximum value of 12,000 Baht, for the convenience of the customers. On the side of Corporate Social Responsibility, the company continues to focus on providing good environment for the community. Recently, we have collaborated with Green World Foundation and Energy for Environment Foundation for the conservation of the environment in Thailand. This is in accordance with the company's policy to deliver the art of living in a sustainable & sufficiency environment. Furthermore, the company has also promoted activities to increase the green area of the forests and the mangrove forests, simultaneously. For sustainable greener environment in Thailand.About S&S Residential Limited S&S Residential Limited is the joint-venture business between TCC Land and CapitaLand. TCC Land is the property arm of the TCC Group of companies, one of Thailand's largest business conglomerates. TCC Land owns a large portfolio of land banks, hotels, apartments, office buildings, shopping centers, convention centers and leisure related properties in Thailand. CapitaLand is one of the largest listed real estate companies in Asia. Headquartered in Singapore, the multinational company's core businesses in real estate, hospitality and real estate financial services are focused in gateway cities in Asia Pacific, Europe and the Gulf Cooperation Council (GCC) countries. The company's real estate and hospitality portfolio spans more than 100 cities in over 20 countries. For more information, please contact: JWT Public Relation Prasit Kritsadaariyachon (Bob) Tel. 02-204-8216 M. 081-586-2813 Email: [email protected] Wongchan Tangsongsak (Chan) Tel. 02-204-8221 M. 089-127-2089 Email: TCC Capital Land Limited Manop Limkayan Tel. 02-344-6666 # 3310 Email: [email protected] Chanokpim Suriyajun Tel. 02-344-6666 # 3036 Email:[email protected]