Bangkok--16 Jun--GPR partnership Mr. Thaweesak Kriengkraikiat , Managing Director of Haier Electrical Appliance (Thailand) Co., Ltd held press conference “Living Metro Life with Haier” at Power Zone Mall, 4th floor Siam Paragon to launch new innovative electric products such as refrigerator, washing machine, air conditioner and etc., to penetrates high end market, positioning to be 1 of top 5 brands in Thailand market. “Haier has been penetrating to Thailand market since 2007, by taking over refrigerator factory at Krabinburi, Prachinburi province. Along past 1 year, Haier has been growth with high revenue and distribution channels. Our highlight and impressed products are refrigerators that we have various sizes and design, to serve all customer needs. Besides, we are expanding our business line to produce more products, such as air conditioner , washing machine and etc. for home usage and we will distribute them, through various channels like retail electric distributors and leading department stores nationwide” said Mr. Thaweesak. Now we are aiming to create more awareness and stress on Haier brand to consumers. Within this year, we will launch more products to meet all product lines. We do believe that Haier will be the top brand in consumer’ mind, since we have planned well for effective strategies, like marketing activities at point of sale, placing product to the right target group, expanding more distribution channels and, lastly, focusing on research and development for innovative products, to upgrade Haier to be a premium brand that consumers will be chosen.” concluded by Mr. Thaweesak. For more information, please contact Waranya , Laddamaneenuch GPR partnership Mobile. 086-328 1176 E-mail : [email protected]