Bangkok--30 Jun--Hill & Knowlton HP today introduced the industry’s first fault-tolerant and continuously available blade server, delivering the lowest total cost of ownership of any server in its class. The new HP Integrity NonStop NB50000c BladeSystem supports high transaction volumes and provides real-time response capabilities in a cost-effective design. HP is combining the cost benefits and energy efficiency of HP BladeSystem with the continuous-availability of HP Integrity NonStop for mission-critical computing. Using the same amount of power as existing NonStop server offerings,(1) the NB50000c delivers twice the performance and occupies half the data center space. The NonStop BladeSystem also offers 35 percent lower total cost of ownership than competing products and up to a 50 percent decrease in cost per transaction.(2) The NB50000c is an ideal platform for banking and financial institutions to further improve business efficiency and minimize costs in a real-time environment. New market opportunities in Asia Pacific and Japan include Electronic Payment Records in Healthcare, Home Location Register (HLR) and subscriber data management in telecommunications. Over 500 HP NonStop installed base customers from diverse industries in the region, and existing mainframe customers can leverage its benefits of easy management and low operational costs. “The new Integrity NonStop BladeSystem provides 24/7 business availability and scalability to our customers through the economies of a bladed form factor,” said Sandeep Kapoor, Business Manager, NonStop Servers, HP Asia Pacific and Japan. “This is yet another example of how HP enables customers to manage and transform their technology for better business outcomes.” HP Integrity NonStop powers payments infrastructure of more than 120 leading banking and financial institutions in the region. 8 out of top 10 banks in India, South Pacific and South East Asian countries; and leading stock exchanges in China, India, Taiwan, Hong Kong and Malaysia run on NonStop platforms. By deploying new ISV applications such as consumer payments software on NB50000c, HP can further strengthen its leadership position in providing technology infrastructure to the banking and financial sector. With this addition to its server blade portfolio, HP is the first company in the industry to offer a full array of blade solutions for businesses ranging from midsize to those requiring 24/7 availability.Modular, 24/7 mission-critical computing The world’s leading stock exchanges, emergency services and telecommunications companies rely on Integrity NonStop to support high volumes of mission-critical transaction processing. The Integrity NonStop BladeSystem offers a new way to transition customers’ most-demanding applications onto a highly efficient, modular form factor. The NonStop operating environment offered on a standards-based blade design ensures the highest levels of reliability. Its fault-containment design protects data while error-recovery features eliminate downtime. Key features and customer benefits of the new HP Integrity NonStop BladeSystem include: - double the processing power in half the physical footprint through multi-core technology and HP BladeSystem; - reduced administrative costs with enhanced system management tools such as HP Integrity Integrated Lights-Out 2 (iLO 2), HP Systems Insight Manager and the Onboard Administrator for HP BladeSystem; - patented 24/7 fault-tolerant software built on standard components for reduced cost of ownership.Availability The HP Integrity NonStop NB50000c BladeSystem is available today. More information on HP Integrity NonStop is available at www.hp.com/go/nonstop and more information on HP BladeSystem is available at www.hp.com/go/bladesystem .About HP HP focuses on simplifying technology experiences for all of its customers — from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $110.4 billion for the four fiscal quarters ended April 30, 2008. More information about HP (NYSE: HPQ) is available at www.hp.com . Note to editors: More news from HP, including links to RSS feeds, is available at www.hp.com/hpinfo/newsroom/. (1) Based on an HP internal testing comparison between the HP NonStop NB50000c and the NonStop NS16000. (2) Compared to IBM z9 mainframe. “Trends in IT Report, 2008.” Standish Group International, Inc. For more information please contact: Pensri Iem-Klai or Weeranuch Puttachatsaewee Hill & Knowlton Thailand Tel. 0-2627-3501 ext.105 or 101 Fax. 0-2627-3510 e-mail: [email protected] knowlton.com, [email protected]