Bangkok--3 Jul--Idea Works Communications KFC diversified its fried chicken recipes by introducing KFC Roasted Burger with an ambitious goal to be No.1 in Thailand’s burger market within one year. Unlike burgers made by others, the brand-new KFC burger features a whole piece of well-seasoned, roasted chicken instead of less expensive quality chicken meat. Waewkanee Assoratgoon, KFC Marketing Director of YUM! Restaurants International (Thailand) Co Ltd, said “Adding the innovative roasted burger to our fried chicken family is a real milestone in our history as we are determinedly entering the burger market with an attempt to become the market leader within one year.” “An essential attribute of KFC Roasted Burger is its outstanding quality with a whole piece of chicken meat specially roasted and steamed to remove fat and grease. This differentiates our new secret recipe from others in the market that uses compacted minced stuff that contains less chicken meat,” added she. A 360-degree marketing campaign will promote the new roasted chicken burger, which now hits all KFC restaurants to offer a perfect blend of flavours to please chicken lovers’ taste buds and their discerning lifestyle. This also includes TV commercials and campaigns for good cause that invites KFC fans and celebrities to participate. “We are not offering only fried chicken but also colourful food creation aimed at young office workers who like to experience a new breed of burger with high value for themselves, friends and their family,” said Waewkanee. To add some better-for-you side dishes for the health-conscious, KFC now offers 5 Magic Salad with Japanese sesame dressing that is rich in health-boosting ingredients. As in its 5 Colors A Day health campaign, KFC also plans to unveil new salad recipes featuring fresh multi-colour salad mix every three month. KFC Roasted Burger and the newest entree salad are now available at all KFC restaurants nationwide. For more information, visit www.kfc.co.th For more information please contact: Tapanee Nanthavisai (toon) Senior Consultant Idea Works Communications Co.,Ltd. E-mail: [email protected] MP: 081-4456238 Fax: 02-864-3467