Bangkok--18 Jul--Krungthai Card KTC - Rakluke Titanium MasterCard credit card launched by KTC and Rakluke Group, targeting family-oriented members with a full range of privileges offered by prominent partners. Covering all children activities, the privileges include up to 30% discount on family programs arranged by Rakluke Group throughout the year (Children’s Museum, learning programs and Rakluke Camp); 15% discount on books published by Rakluke Books and More of Life plus one complimentary book delivered free of charge when applying for a Rakluke Group magazine; up to 20% discount on educational attractions throughout the year [Siam Niramit, Naatayasala (Joe Louis Theater), The Sanctuary of Truth, Chiang Mai Night Safari and Siam Ocean World]. A total of 5,000 members expected this year. Mr. Thawatchai Thitisakdiskul, Senior Executive Vice President - Credit Card Business, “KTC” or Krungthai Card Public Company Limited, said “We believe in the significance of family as a social unit. A good society begins with warm and loving families. That is why we are on a search for high-potential partners who share the same vision as ours to help build this bond among family members. Rakluke Group is a media conglomerate known for their two decades of experience in the family industry. They have a large client base of over 330,000 members who are subscribed to Kids and School, Modern Mom, Highlights HighFive and SHE’s Smart magazines as well as those who visit Children’s Museum or participate in programs arranged by the group. The credit card we are launching with them is called KTC - Rakluke Titanium MasterCard Card with the target groups being those who are about to get married and start a new family, married couples who are about to have a child or those who have a child not older than the age of four, and, couples with a child not older than the age of twelve.” Holders of KTC - Rakluke Titanium MasterCard Card will enjoy privileges offered by three main partners. Firstly, Mee Fah Music School: 5% discount on courses, camps or workshops. Babies Genius: 20% discount on tools and learning materials for life, eligibility of one free hour of attendance in English, music, arts, muscle training and pre-school aptitude courses. Special offer of two free hours worth 800 Baht for application submitted on the day of trial plus birthday party and birthday cake at the end of the class. Thirdly, Phaya Thai Hospital 1 2 3: 10% discount on room, medications (with the exception of doctor’s fee, special medications and packaged programs for both inpatients and outpatients) in accordance with the conditions specified by the hospital. “We have previously introduced KTC Family VISA Mini credit card to the warm welcome of more than 10,000 members. The average monthly spending is 4,000 Baht. All of those cardholders have already been upgraded to Titanium MasterCard so that they would be able to enjoy even more benefits and privileges.” Mrs. Subhawadee Harnmethee, Chairman of Rakluke Group, said “Rakluke Group is the pioneer of family media with magazines, guide books, pocket books, television programs, online media and activities dedicated to families. These resources are built with passion over a period of twenty-six years. Our expertise in this area grows by the day and we have a firm determination to become the creator of all learning resources for the Thai families.” “It has always been our belief that working with partners is a key to success as it opens up more possibilities than one can imagine. KTC - Rakluke Titanium MasterCard Card is the first step of cooperation we have established with KTC. It is an attempt to fulfill the lifestyle of modern families with privileges relating to our products and those offered by our partners. The privileges we will be offering our partners include one free book worth 240 Baht delivered free of charge upon subscription of a Rakluke Group magazine; 15% discount on books published by Rakluke Books and More of Life delivered free of charge provided that the purchase is made at Rakluke Group or via our web site; eligibility for participation in family programs we arrange throughout the year; up to 30% discount on Children’s Museum ticket for cardholder and 10% discount for companions; 10% discount on learning programs for children aged two to four and 5% discount on Rakluke Camp for children aged seven to twelve.” “Cardholders will also enjoy other privileges offered by more than 100 other partners throughout 2008 and 2009. These include educational and learning programs and attractions such as Siam Niramit, Naatayasala (Joe Louis Theater), The Sanctuary of Truth, Chiang Mai Night Safari and Siam Ocean World. In the near future we will have Family Day on Saturdays and Sundays to encourage family members to spend more time together. We will be having programs like movies and site visits with different partners every four months beginning in 2009.” KTC - Rakluke Titanium MasterCard Card applying and approved during July 18th and October 31st, 2008 will be entitled to Family Menu - a collection of discounts at leading partners including Sizzler, Baskin - Robbins, Auntie Anne’s, The Sylvanian, Chokechai Steakhouse, Food Wave - Royal Garden Pattaya, Children’s Museum, Toys “R” Us and Phaya Thai Hospital health check-up card and vaccination programs. “This introduction of KTC - Rakluke Titanium MasterCard Card will not only fulfill the needs of family-oriented members. It will help strengthen the tie among family members as well. We expect as many as 5,000 applicants by the end of the year.”, said Thawatchai in conclusion. For more information please contact: Public and Corporate Affairs Department Krungthai Card Public Company Limited Kandtharat Chermchitphong Tel. 0-2828-5057 Suchada Weerasakulrak Tel. 0-2828-5732 Wikarnda Mutitanont Tel. 0-2828-5402 Fax. 0-2828-5046 E-mail: [email protected]