Bangkok--22 Jul--Krungthai Card The effort is consistent with TAT’s initiative to encourage Thai people to travel and spend more locally. More promotional campaigns to be introduced in this time of economic slowdown with installment option by points. KTC is set to give full support to Amazing Thailand Grand Sale Fair 2008 from July 24th to 27th, 2008 at Queen Sirikit National Convention Center. The effort is consistent with TAT’s initiative to encourage Thai people to travel and spend more locally during midyear discount season. More promotional campaigns to be introduced in this time of economic slowdown to prevent outflow of funds to foreign destinations. Three-month interest-free installment option by exercising only 200 KTC Forever Rewards points is offered. Only producing any KTC card at KTC Real Station receives a bottle of Namacha Green Latte. Every 50,000 Baht spending via KTC credit card gets free roundtrip Bangkok-Singapore flight ticket. Woravut Nisapakulthorn, Senior Vice President — Partnership Marketing, “KTC” or Krungthai Card Public Company Limited, said “The period of July and August is usually the summer discount season everywhere in the world. Shopping volume via KTC credit cards in the past years was 10 times higher during this time and accounted for more than 10% of spending overseas. This is particularly true for Hong Kong and Singapore. Given the current economic slowdown, Tourism Authority of Thailand (TAT) seeks to establish Thailand as a shopping paradise to stimulate domestic spending. That is why we are sponsoring Amazing Thailand Grand Sale Fair 2008 which is a part of their Amazing Thailand Grand Sale 2008 program. The fair will feature the year’s largest collection of top brand products and travel packages at special prices. The theme “Amazing Riverside” will feature the charm of traditional Thai ways of life and the floating markets of Thailand.” “To encourage Thai people to spend more locally and further satisfy the lifestyle of KTC members who like to shop during the discount season, KTC is introducing the specific promotional campaigns to tackle the current economic situations. When spending every 3,000 Baht via KTC credit cards at the fair, KTC members can conveniently and practically exercise 200 KTC Forever Rewards points in order to be eligible for 3-month interest-free installment option for that purchase.” “Additionally, KTC members can produce any KTC card at KTC Real Station in order to claim a bottle of 280 ml. Namacha Green Latte worth 18 Baht. Members will be entitled to a chic KTC I Love Shopping umbrella worth 390 Baht for every 4,000 Baht spent at the fair; 300 Baht S&P dining voucher and Age Fitness Power 2 (5 ml.) plus facial skin check up service by Biotherm worth 1,400 Baht for every 10,000 Baht spent; and, 1 roundtrip Bangkok-Singapore flight ticket by Jet Star worth 5,000 Baht for every 50,000 Baht spent. An additional Namacha Green Latte gift set worth 108 Baht is also available for transactions completed with a KTC-Royal Orchid Plus credit card.” “For the second half of the year, KTC will engage in a new marketing plan for the shopping sector to reflect the current economic situations. Members will be encouraged to exercise KTC Forever Rewards points in place of cash or for additional discount on products or services. The volume of points exercised in the previous quarter increased by 114% compared to last year. KTC is introducing more partners to cover all spending sectors and to offer more relevant privileges to satisfy the requirements of members.”, said Woravut in conclusion. For more information, please call KTC Phone at 0-2665-5000 or visit www.ktc.co.th. For more information: Public and Corporate Affairs Department Krungthai Card Public Company Limited Kandtharat Chermchitphong Tel. 0-2828-5057 Suchada Weerasakulrak Tel. 0-2828-5732 Paradee Thesratanavong Tel. 0-2828-5049 Fax. 0-2828-5046 E-mail: [email protected]