Bangkok--24 Jul--AIS AIS Call Center is delighted with the blossoming 1175 press 9, the easy and riveting service turning into the key driver accelerating digital content sales to hit 1.2 million downloads per month, considered the role model for value added service order hotline benchmarked by other Operators. Taking further step with the cool feature, introducing the project “1175 press 9 to meet with CJ,” leveraging on over 100 talented Call Center staff developed to be CJ — Call Center Jockeys, the professional digital DJs, innovating the Pro-active music distribution channel and entertaining customers with musical happiness just for you. Ms. Vilasinee Puddhikarant, Executive Vice-President Customer Service Management of AIS, disclosed “The mission of service work is customers’ happiness. As a result, what AIS has continually delivered to customers includes not only best service, but also “satisfaction” customers can feel from every service channel. AIS Call Centers, the major service channel serving over 19 million customers countrywide, need to be proactive and ceaselessly develop. The Company has achieved the “Mass” service level. Today “Customize” becomes the key concept. We have to find out what each customer requires and design the service to meet the requirements as most accurately as possible (Service Design). Therefore, the specific and segmented services have been burgeoned in every core. From now towards yearend, we shall continue to launch distinguished services with unexpectedly fun features to surprise the market and satisfy customers in each segment.” Mr. Surawat Shinawatra, Managing Director of Advanced Contact Center Co., Ltd., added “The service 1175 press 9 has been launched since August 2005 and pioneered the hotline and additional service industry with successful track record. The service facilitates customers in downloading music and entertainment contents. Customers only call our Call Center staff. So far, we have searched the method, refreshed and updated the service. Positioning at proactive and performing supporter to delight customers with music, the service has been followed by other Operators. Today we take another lead to differentiate and lift the service standard, introducing the project “1175 press 9 to meet with CJ” (Call Center Jockey), country’s first and only service turning our Call Center staff to professional digital DJs entertaining the incoming call customers with music or calling melodies as desired from the Pro-active services that acquaint and know you very well. Customers do not have to be worried about lengthy conversations because the CJs will be aware of this for customers and help control calling period for customers’ best value. The working style of CJs differs from general Call Center staff. There is no fixed script. The conversation goes on naturally with lively, tasteful and entertaining dialogues. Customers will definitely enjoy and relax. Following the 4-month trial period, 70 out of 200 staff for the 1175 press 9 service have been developed to be CJs. Each CJ possesses different character and favorite music genre ranging from Asian pop, Inter, Country to Hip hop. We plan to breed the new CJs by the senior CJs coaching the young CJs as well as creating the learning culture for organization. Mr. Pratthana Leelapanang, Assistance Vice-President Value Added Service of AIS, unveiled “At present, the content distribution channel through Call Center staff, the model initiated and developed by AIS, plays a key role in boosting digital music sales for music houses and the music industry as the primitive distribution through tapes and CDs has been dramatically damaged by the copy right piracy. The music distribution through mobile phones has served as income source for the music industry as seen from the music houses assigning their artists to roam to promote the new channels. The download volume through 1175 press 9 service has reached 50% of all distribution channels with the monthly sales of over 1.2 downloads. On average, a CJ generate 180 songs per day. The popular CJs can expect even 250 songs a day.” Pratana added. “We may look into the development of CJ from 3 perspectives. From Customers’ perspective, customers obtain more accurate and satisfied services plus happiness. We have received a warm welcome from satisfied and impressed customers like never before. The overwhelm welcomes establish community and CJ fan clubs. From the Staff’s perspective, they are happy with works and proud of their duty as well as developing their skills and intellects, liberalizing the ideas, empowering decision making and increasing confidence. Eventually, from the Business perspective, the project CJ will enhance competitiveness for the Company and align with the CRM strategy to attract customers even more productively.” AIS customers are invited to gain new experience with music downloading and irresistible chat with hilariously fun CJs from the 1175 press 9 service today.” Surawat concluded. Further information, please contact Sudaporn Watcharanisakorn, 0819206611 [email protected]